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Adobe Advertising features
Search, Social, and Commerce
Adobe Advertising Search, Social, and Commerce helps marketers plan, measure, and optimize keywords and portfolios to drive more conversions.
Boost insights with AI-powered simulations.
Forecast spend and performance before launching your campaign by using AI-powered simulations.
- User-friendly platform. Leverage one-click access to simulations and prediction metrics all within a single view, empowering marketers to make better ad-buying decisions.
- Simplified decision making. Download clear and concise simulation reports directly from the dashboard and share with internal teams to inform critical marketing decisions.
- Strategic spending. Generate more consistent patterns using AI capabilities to confidently optimize your budgets for walled gardens.
Optimize across networks.
Maximize results by creating shared goals for Google, Microsoft Advertising, and Meta in a unified portfolio based on website data.
- More actionable data. Upload conversion data to walled gardens and align optimization strategies based on your measurement source of truth.
- Improved bidding. Use enhanced bidding strategies and set target performance limits to run your budgets on the most efficient publisher networks.
- Enhanced search campaigns. Boost performance marketing beyond keyword-based search campaigns using native support for Google Performance Max, Microsoft Audience Network, and more.
Learn more about cross-network optimization.
Content as a Service v3 - Adobe Advertising - Wednesday, December 4, 2024 at 18:37
Unify user experiences.
Use your Adobe Experience Platform data from Adobe Analytics to enhance your Search, Social, and Commerce campaigns.
- Streamlined data. Deliver faster insights across walled gardens with a modernized navigation interface.
- Empowered simulations. Use simulation tools directly in the UI for powerful predictive performance outcomes.
- Enhanced control. Increase performance management control for marketers and teams by exposing back-end levers used by our algorithm.
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Learn how to use Adobe Advertising Search, Social, and Commerce features.
Find what you need in Adobe Experience League, our vast collection of how-to content – including documentation, tutorials, and user guides.
title
Reach and convert more customers with intelligent ad optimization.
CardDescription
Adobe Advertising Search, Social, and Commerce delivers advanced campaign management tools to help you plan, measure, and refine your ad strategies.
cardDate
2025-02-18
cardImage
primaryTag
caas:content-type/product-page
Tags
caas:content-type/product-page,caas:products/adobe-advertising-cloud