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Real-time Destinations

Activate dozens of destinations to support real-time transfer of segment information. Ensure customer information is refreshed whenever users visit or take action on your site, so you can always reach customers at the right time.

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Exceed your customers’ expectations. In real time.

The world moves fast. And customers expect you to move at the same pace — with real-time response and personalization. By qualifying and segmenting users from the start, you can meet these expectations and make the most of any opportunity.

Each time a user visits or takes action on your site, Audience Manager uses server-side connections to send those updated segments to dozens of destinations. With more real-time destinations than any other DMP, you can deliver relevant, up-to-the-minute experiences to more of your customers.

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See what makes it work.

Server to server integrations
Adobe Audience Manager builds new traits and segments for targeting as soon the content provider sends data. We support server-to-server transfers of data, both real-time and batch.

Destination Builder
Create, manage, and delete destinations safely in the Destination Builder interface. This helps reduce the time required for pre-deployment testing, so you can activate faster.

Up to date segmentation
By integrating with up to date segmentation that accept real-time transfers, you can ensure your users see content that is relevant to them, and while tailoring campaigns to specific points in the conversion path.

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