ADOBE EXPERIENCE MANAGER FORMS FEATURES
Adaptive forms
Ensure a convenient and engaging experience for every customer, while empowering your teams with tools to create, track and optimize dynamic forms that seamlessly adapt to any device or channel.
Auto pre-fill
Reduce errors and effort by pre-filling forms with data from back-end systems like CRM and enterprise resource planning (ERP). Then post submitted form data back to your systems for continued pre-fill optimization.
- Integrated back-end systems. Populate fields with available data from systems such as CRM and ERP, regardless of vendor. Additionally, you can integrate with back-end systems through protocols like SOAP, REST, OData, and more.
- Easy-to-use visual interface. Use drag-and-drop data fields to prefill information into the adaptive form interface.
- Submission data. Send data from submitted forms directly to your source-of-truth systems to reduce errors and the administrative burden associated with re-keying data.
- Mobile device features. Let customers scan an ID barcode and automatically populate fields like name, address, date of birth, and more.
Mobile-responsive forms
Let customers complete forms on the go using their preferred device. With Experience Manager Forms, you can create forms once, preview the look and feel across devices, and publish to any screen size.
- Adaptive forms. Create a single form that automatically resizes and reflows on mobile devices.
- Cohesive look and feel. Deliver a consistent brand image by applying the same theme across all devices.
- Cross-channel save and resume. Let clients save in-progress forms and complete them later — even on another device.
- Form field validation. Validate form fields — such as phone numbers and addresses — and offer context-sensitive help to reduce the possibility of errors.
Automated forms conversion
Automatically convert all your legacy PDF forms and traditional input fields to digital, mobile-responsive, adaptive forms using AI-powered form automation. This lets you unlock capabilities for form analytics and themes.
- AI-powered form automation. Automatically identify and transform input fields from traditional PDF or XFA documents into mobile-responsive, adaptive forms. This ensures forms render properly no matter what devices your customers use.
- Form analytics. Instantly apply analytics to converted PDF forms.
- Reusable components. Extract fragments and components to reuse when creating new forms.
- Themes and styles. Easily apply themes to new forms by selecting from your list of pre-approved styles, keeping your branding consistent.
Form discovery
Let customers find relevant forms using simple search queries, tags, filters, and geolocation on any device through a personalized portal, with or without authentication.
- Simple search criteria. Let customers use a wide range of search criteria to search for keywords and other properties — such as last modified data.
- Device detection. Determine which device and screen size customers are using to further narrow the form search.
- Geolocation search. Present the most relevant forms based on the customer’s location.
- Icons and descriptions. Customize icons and descriptions during form creation to help customers recognize and select the right forms.
Form testing and optimization
Natively design and run A/B tests for different versions of forms. You can view results in real time and pick winners to optimize enrollment conversion rates.
- Testing and targeting. Integrate with Adobe Target and quickly stand up A/B testing to optimize forms and streamline enrollment.
- User-friendly analysis. Leverage customizable reporting capabilities to visualize form performance.
- Personalized experiences. Create the best and most optimized enrollment experience to drive conversion by presenting relevant content to targeted users.
Learn how to use adaptive forms features.
Find what you need in Adobe Experience League, our vast collection of how-to content — including documentation, tutorials, and user guides.
