ADOBE EXPERIENCE MANAGER FORMS FEATURES
Maximize conversion
Create seamless, personalized, and effective form experiences that drive conversion using flexible form management tools and AI technology.
Watch video | Watch video Developers Live Experience Manager Forms vision
Headless adaptive forms
Centralize form management with headless capabilities, decoupling front-end presentation from back-end functionality to create a flexible, single source of truth for form authoring, customization, and deployment across channels — resulting in consistent customer experiences.
- Increased flexibility and customization. Take advantage of the separated back-end and presentation layer to easily customize the look and feel of your forms without affecting functionality.
- Cross-channel unified form management. Create and host forms anywhere — including custom-built applications, interactive chat pods, and more.
- Streamlined form creation. Leverage enterprise capabilities that simplify the creation process — including data connectors, industry-specific security measures, and automated workflows.
Conversational forms (coming soon)
Create interactive form experiences with conversational guidance powered by generative AI.
- Intelligent guidance. Let generative AI ask users questions, quickly identify their needs based on responses, direct them to the right form, and provide a guided, conversational process that personalizes their journey.
- Dynamic data capture. Guide users with prompts to provide only necessary information — whether entered through a chat interface or other input methods — to help ensure accurate form completion.
- Omnichannel forms. Use headless capabilities to create a form once and deploy it everywhere — including websites, chat applications, or a mobile device — to meet users in their preferred channels.
Accelerated form delivery
Drive increased engagement and conversion with reduced latency, improved page load times, and accelerated form delivery.
- Seamless digital enrollment experiences. Provide users with digital enrollment forms that load quickly and perform steadily, while tracking performance with real user monitoring (RUM).
- Multiple authoring tools. Empower your teams with the flexibility to create and manage content using document-based authoring or WYSIWYG editing, and preferred tools such as Microsoft Excel, Google Sheets, and Universal Editor.
- Developer-friendly tool set. Let developers build form components and experiences easily using plain HTML, modern CSS, and Vanilla JavaScript in Edge Delivery Services without a steep learning curve.
Learn how to maximize conversion.
Find what you need in Adobe Experience League, our vast collection of how-to content — including documentation, tutorials, and user guides.
