Experience Fragments

Create channel-agnostic and reusable fragments by grouping content and layouts. These fragments can publish to any screen to ensure consistent messaging and design without building multiple creative assets.


Copy-paste is so last century.

Re-using parts of a page — otherwise known as fragments of an experience — is usually time-consuming and prone to error. Copy and paste requires management and creates clutter.

Experience fragments are groups of components, including content and layout, that can be referenced within pages. Avoid the copy-paste mess, and efficiently manage all your content from a single platform using a single edit. For example, if you want to use a certain experience fragment on 100 pages, you can make one simple edit on the master and all 100 pages will be updated with your content.


See what makes it work.

Define content design and layout
Combine one or more components into a cohesive experience, using dedicated content or pulling from content fragments, assets, or elsewhere.

Design for many channels
Focus on how experiences will play across channels, and create context-agnostic variations. Experience fragments are great for reuse.

Create variations
Reuse, reorder, or resize experience fragments to allow for variable design across pages. Each page can be unique, sharing only certain content or components with others.

Learn more about experience fragments in Adobe Experience Manager. | Click to play video.

Deliver fluid personalization.

See how Adobe Target powers fluid personalization at scale with experience fragments and artificial intelligence.

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