Brand compliance in marketing refers to ensuring that all campaign content — ads, emails, imagery — stays aligned with your brand’s style, voice, logo usage, and regulatory standards. Within Adobe GenStudio for Performance Marketing, organizations can upload brand guidelines, automatically validate content against them, access and use brand approved assets, and enforce compliance through built-in approval workflows.
AI-powered brand compliance capabilities, like those found in GenStudio for Performance Marketing, use machine learning to assess
brand compliance guidelines such as tone and style, and assign a compliance score. This automates brand validation, flags inconsistencies (e.g., off-brand font), and streamlines review by highlighting issues before content goes live.
Brand approval workflows are structured processes for reviewing and signing off on content. In GenStudio for Performance Marketing, collaborative review paths route assets to key stakeholders for sign-off, ensuring each piece is officially approved before activation across channels.
Channel compliance ensures that ads across different platforms — social, display, email — meet individual channel requirements and brand guidelines. GenStudio for Performance Marketing offers template support for paid social and display ads and automatically checks for platform-specific guidelines, including accessibility (ADA), regulatory, and legal standards.
Scaling brand-compliant content involves centralizing brand assets, such as logos, templates, and personas, automating content generation with AI trained on your brand guidelines, and enforcing approval workflows. GenStudio for Performance Marketing enables this by combining AI content creation, multichannel template support, persona/product definitions, and seamless asset repository integration.
Yes, GenStudio for Performance Marketing supports non-English brand guidelines. When your organization uploads or manually creates guidelines in another language, the platform will display and apply those rules in the same language, helping international teams generate localized, brand-aligned content efficiently.
