Insights

Optimize performance of every campaign with in-depth content and campaign analytics. Adobe GenStudio for Performance Marketing gives you granular insights — down to specific attributes of each experience, so marketers and creatives can create and activate high performing campaigns.

Actionable content insights

Marketers and creative teams can use self-serve AI-driven dashboards to understand how their content is performing.

Attribute Insights. Measure performance by specific attributes — such as copy characteristics, keywords, and readability. Images and videos can be analyzed for scenes, style and genre, visual tags, color, audio, and more.
Asset insights. Compare the performance of individual creative assets by assessing specific metrics, like click-through-rate, cost-per-action (CPA), and overall spend.
Channel insights. Understand the performance of your campaigns within and across multiple channels.
Custom metrics (coming soon). Input your own, top-priority metrics, attributed at the campaign, ad, or asset level.
Visual dashboard (coming soon). Report with advanced filtering into performance insights.

https://main--bacom--adobecom.hlx.page/assets/videos/products/genstudio/insights/media_12f20ee7d8f1f583c9d2b4c92d5e906944c08a53c.mp4#_autoplay1# | Analysis of an ad including impressions clicks and click through

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An ad rated as a top performer and its tags

COMING SOON

Intelligent content creation

Create content for your next marketing campaign based on the attributes of your top performing assets.

AI content analytics. Use artificial intelligence to automatically tag all campaign content with attributes such as tone, visual density, custom tags, and more.
Optimized campaigns. Launch new creative workflows using the attributes of your highest performing assets as prompt inputs.
Creative insights. Give your creative teams and agencies insights into the best performing attributes to improve every creative project.

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Campaign data integrations

Get deeper insights into your campaign and content performance by seamlessly importing and analyzing campaign and analytics data.

Ad platforms. Import campaign performance data directly from platforms like Meta by integrating your ad accounts and analytics data sets. Our AI engine automatically tags content within the campaign for analysis. This will also soon be available for Snap, TikTok, Amazon Ads, and Microsoft Advertising.
Adobe Experience Cloud integrations (in development). When available, you will be able to import campaign performance data by integrating with Adobe Journey Optimizer to provide a more complete view of campaign and content performance.