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Adobe GenStudio for Performance Marketing Use Case

Segment marketing at speed.

Expand your marketing reach with segment-ready campaigns — on-brand and at scale.

Enough content for all your segments.

Personalizing content for every audience usually requires more creative resources than humanly possible. With AI, brand guardrails, and campaign intelligence, your marketing teams can tailor content for multiple segments in minutes.

Create content that resonates.

Guide the creation of copy and visuals mapped to each persona's motivations, preferences, and priorities—all from one campaign brief.

Then build deep resonance by gathering audience signals, like intent, recency, and suppression with the Adobe Real-Time CDP integration to respond to recent activity and behaviors. Generate hyper-relevant content, tailored to audiences’ core motivations, coming soon.

Target audiences on the right channel.

Generate campaign content for any segment in the right channel for their stage in the marketing funnel —like Meta ads, Tiktok ads, and LinkedIn Ads for paid media or email and web banners for owned channels. Channel-specific guardrails are applied automatically, ensuring copy length and platform compliance rules are followed.

Tailor the entire experience, not just the copy.

Use Adobe Firefly, built into GenStudio for Performance Marketing, to generate variations of existing campaign imagery that reflect segment cues in scenes, styles, and composition. Then deliver to paid social, display, web, and email—all with the right platform specs applied every time.

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