B2B sales intelligence and coordination

Sales Qualifier

• Accelerate pipeline qualification. Empower your sales teams to engage and qualify buying groups faster and more effectively. Sales Qualifier uses Account Qualification Agent to generate account summaries, automates personalized engagement, and seamlessly books meetings from within the pipeline accelerator.
• Research accounts more efficiently. Access a complete overview of accounts at every level — including details from engagement history, news, and even tailored pitches.
• Personalize and automatically adjust outreach. Generate emails and personalize next steps based on key account insights. As accounts move forward, Sales Qualifier adjusts, pauses, and optimizes outreach in response to a buyer’s individual needs.
• Increase meeting bookings. Generate and embed calendar-synced meeting links into outreach emails for streamlined scheduling.

Sales actions and validation (coming soon)

Allow sales reps to adjust journey membership, confirm buying group members, and send marketing emails directly from their dashboards in Journey Optimizer B2B Edition or their CRM system — maximizing coordination with marketing.

• Journey actions. Adjust which accounts are included in marketing journeys to make engagement and qualification programs more effective.
• Email actions. Initiate timely outbound engagement by sending pre-configured marketing emails to contacts and buying group members for a specific account.
• Buying group actions. Add and remove contacts for buying group roles to improve audience accuracy in marketing journeys and insights.
• Adobe Marketo Engage actions. Add and remove contacts and buying group members to and from marketing campaigns initiated inside Adobe Marketo Engage to expand engagement across additional channels.