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Mobile marketing
Use mobile channels to create strong customer relationships and support personalized, contextual interactions at each customer journey stage.
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The Adobe Digital Trends Report found that 87% of executives believe that the events of 2020 to 2021 rewired customers to be digital first. Because mobile moments connect physical and digital experiences, mobile is more important to the customer journey than ever before.
Built on the Adobe Experience Platform, Adobe Journey Optimizer provides the key capabilities to make it all happen.
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See what makes mobile marketing work.
In-app messages
Personalize in-app messages based on customer profile attributes, app usage history, and device location.
Location-based triggers
Trigger actions based on many attributes of your customers, including current location.
Omnichannel orchestration
Combine planned marketing outreach campaigns with real-time, one-to-one messages into a single customer journey. Both types of engagement can be triggered based on a customer’s actions, location, joining or leaving a segment, and other factors.
Message designer
Create messages for all your mobile channels from one place using drag-and-drop simplicity.
Push notifications
Include copy and rich media in your notifications to increase engagement.
SMS text messages
Create personalized SMS messages with one-to-one offers in campaigns and journeys.
Learn more about advanced customer journey orchestration with Journey Optimizer.
Related content
https://main--bacom--adobecom.hlx.page/fragments/products/cards/adobe-journey-optimizer
title
Connect physical and digital experiences with mobile marketing.
CardDescription
Adobe Journey Optimizer has the tools to help you build strong customer relationships and deliver a memorable experience at each stage of the journey.
cardDate
2023-06-19
altCardImageText
cardImage
primaryTag
caas:content-type/product
Tags
caas:content-type/product,caas:business-unit/experience-cloud,caas:products/adobe-journey-optimizer,caas:content-type/product-page