A customer next to a fragrance website and AI-powered statistics for brand performance and presence on AI engines
A customer next to a fragrance website and AI-powered statistics for brand performance and presence on AI engines
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Adobe LLM Optimizer: Coming Soon

Drive brand authority in AI search and discovery.

Customers and prospects increasingly turn to generative AI search and assistants for brand discovery. Adobe LLM Optimizer helps shape how your brand shows up in results, driving measurable visibility, qualified traffic, and influence — at every stage of the customer journey.

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Ensure your brand’s visibility in AI search with Adobe LLM Optimizer.

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Own your presence within AI search and discovery.

Ensure your brand, products, and content are visible, credible, and influential as customers turn to AI to explore and decide.

  • Optimize your owned and earned content to surface in leading AI models such as ChatGPT, Google AI Mode, Perplexity, and more.
  • Uncover and understand the third-party content that shapes how your brand appears in search results.
  • Measure and improve how AI systems present and position your brand to high-intent audiences.
  • Track your share of voice against competitors in the evolving AI search ecosystem.

Turn AI-driven traffic into measurable business growth.

Unblock and activate high-value AI-driven traffic that traditional analytics miss by connecting AI-assisted discovery directly to engagement and revenue.

  • Measure agentic traffic from LLMs and AI browsers that retrieve and summarize your content.
  • Understand visitors coming from AI-generated links when people engage with answers that cite your brand.
  • Optimize top-performing AI content to reduce bounce rates and increase engagement.
  • Quantify the total business impact of your brand’s presence across AI channels and chatbots.
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Optimize and deploy content for higher AI search performance.

Move from insight to action with prescriptive recommendations, one-click implementation, and enterprise-ready integrations that elevate your brand’s presence across AI-driven channels.

  • Get automated, actionable suggestions to boost site content and product visibility.
  • Seamlessly publish updates through Adobe Experience Manager Sites or custom integrations.
  • Maintain brand consistency and ensure all new content is AI-optimized from the start with built-in governance and approval workflows.
  • Integrate securely into enterprise ecosystems using standards such as Agent-to-Agent (A2A) and Model Context Protocol (MCP).
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Why an AI search and discovery strategy is critical.

Content as a Service v3 - adobe-llm-optimizer - Thursday, June 12, 2025 at 14:12

Questions? We have answers.

What is Adobe LLM Optimizer?

Adobe LLM Optimizer is a generative AI search and discovery optimization solution that helps brands improve how their content is cited and surfaced in AI-powered search results. It provides automated insights, recommendations, and optimizations across major LLMs.

What problem does LLM Optimizer solve?

Websites are seeing decreased click-through rates and engagement as users get answers directly from AI results and generative summaries. LLM Optimizer helps brands ensure they stay visible, cited, and chosen by identifying gaps and providing recommendations to improve discoverability across major LLMs.

What business problem does LLM Optimizer solve?

LLM Optimizer addresses declining website traffic and visibility caused by generative AI replacing traditional search journeys. It ensures brands are accurately cited, prominently featured, and linked across AI-powered channels.

Who is LLM Optimizer for?

LLM Optimizer is for digital marketing, SEO, content, and web development and publishing teams who are responsible for creating content, driving website traffic, optimizing search strategy, and engaging customers.

How does Adobe LLM Optimizer work?

LLM Optimizer empowers marketers to identify opportunities to drive visibility across LLMs and proactively optimizes content. It leverages the following framework:

  • Auto identify: Continuously analyze LLM activity and visibility to detect opportunities to improve prominence and citations in AI search.
  • Auto suggest: Leverage models trained on LLM technical content optimization to propose solutions that will capitalize on opportunities.
  • Auto optimize: Implement proposed solutions with user approval and deployment.

What makes LLM Optimizer different from traditional SEO tools?

Unlike traditional SEO or generative engine optimization (GEO) tools, LLM Optimizer goes beyond tracking mentions. It integrates visibility analytics, machine learning-driven suggestions, and rapid deployment capabilities — all built for enterprise-level workflows and governance.

What is an LLM?

A large language model (LLM) is an advanced type of AI trained on massive datasets of text to understand and generate human-like language. Examples include ChatGPT, Claude, and Gemini. LLMs are increasingly used in search, content generation, and digital assistants.
Some widely used LLMs in enterprise marketing and discovery include OpenAI’s ChatGPT, Google’s Gemini, Anthropic’s Claude, and Perplexity AI. These tools influence brand visibility, content discovery, and customer engagement through generative answers and recommendations.

How are LLMs different from general AI?

LLMs are a subset of artificial intelligence, focused specifically on language understanding and generation. While general AI includes broader capabilities like vision, robotics, or analytics, LLMs specialize in processing, summarizing, and creating natural language content.

Why do LLMs matter for digital marketers and content teams?

LLMs are redefining how users search and discover content. Instead of clicking through links, users increasingly rely on information presented through AI-generated summaries and responses. This shift requires brands to optimize content for LLM visibility to remain cited, recommended, and discoverable.

Who should use LLM Optimizer?

LLM Optimizer is designed for SEO managers, digital marketers, web teams, and content strategists focused on improving visibility, engagement, and performance in an AI-first search ecosystem.

Can I use LLM Optimizer without Adobe Experience Manager?

Yes. While LLM Optimizer integrates seamlessly with Adobe Experience Manager Sites, it also works with custom CMS environments through APIs, ensuring enterprise flexibility.

Does LLM Optimizer measure traffic from LLMs?

Yes. It provides visibility into traffic and engagement originating from AI assistants, agentic browsers, and generative search, helping teams quantify the business impact of LLM-based discovery.