Integrated B2B

For your B2B buyers, deliver a world-class shopping and buying experience that increases conversion rates and average order value.

A consumer experience for the B2B buying world.

Business buyers want a consumer-like experience just like everyone else. Now you can offer it. With everything you need to manage B2B commerce sites for multiple brands, channel partners, or key accounts, you can create a differentiated B2B experience that is meaningful and personalized.

Specifically designed for the B2B buyer, our integrated B2B capabilities let your customers self-manage their company accounts. They can set up multiple tiers of buyers with specific roles and permissions, track quotes and orders, define purchase approval rules, and manage their credit online — making day-to-day management tasks fast and efficient for your customers.

The buying experience is personalized, with customer-specific catalogs and pricing, and targeted content and promotions. Convenience is at the core with quick order forms and the ability to upload SKUs, create saved shopping lists, or request quotes 24x7. Seller assisted shopping takes it a step further, letting you place orders on behalf of customers or troubleshoot issues - making the buying experience frictionless and helping you garner loyalty and sustain business growth.

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Custom Catalogs and Pricing
Personalize the online B2B experience with the ability to assign custom catalogs and price lists to customers and target content and promotion to specific segments. With support for payments on account, credit cards, and alternative payment methods you can maximize sales and convenience.

Smart Order and Inventory Management
Improve operations with a centralized solution for allocating inventory and managing orders across all sales channels. Use automated business rules to “smart source” orders to reduce fulfillment costs and delivery times.

Quote Management and Price Negotiation
Improve quote responsiveness and generate higher conversion rates with integrated customer quoting and price negotiation capabilities. You’ll get a streamlined quote request workflow that can be entirely managed within our solution or via external systems using APIs.

Friction-Free Ordering
Boost sales with fast and convenient purchasing options. Buyers can quickly place orders online by entering SKUs, uploading CSV files, or choosing items from preset requisition lists. Assisted selling features enable you to easily create and troubleshoot orders for customers.

Engaging Experiences on all Devices
Deliver engaging, mobile-optimized experiences, so your customers and sales staff can place orders at any time on any device. Increase sales with multiple sites to support your different brands, geographies, and channel partners, and use B2C-tested merchandising capabilities to differentiate your offering.

Effortless Management and Integration
Partner with a leader in cloud commerce for a reliable, high-performance experience fully managed and optimized for Magento Commerce. Easily integrate with existing back-end systems and meet your unique requirements with our robust APIs and thousands of off-the-shelf extensions.

Learn More about Integrated B2B in Magento Commerce

Serve everyone personalized experiences.

Find out how simple it is to serve both B2B and B2C customers unique experiences. 

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Optimize the journey.

Watch our webinar to learn how you can create the best, most personalized commerce experiences possible.

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Discover your winning playbook.

Download our white paper to get tips and tricks on how to successfully launch ecommerce in your organization.

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See Related Features


Multi-Brand Solution

Serve all customers — business and consumer — via digital channels, without extending business resource requirements.

Amazon Sales Channel

Sell products on Amazon Marketplace and deploy machine learning to automatically adjust your prices on Amazon for better placement.

Business Intelligence

Eliminate technical data hurdles with a central solution that lets you analyze what is important.

Let’s talk about what Adobe Commerce can do for your business.