Adobe Commerce Use Case
Consistently deliver relevant experiences across every touchpoint — from advertising to post-sale engagement — with centralized insights and easy-to-use content creation tools.
Increase engagement and conversions by breaking down organizational silos. Adobe Commerce natively integrates with other products in Adobe Experience Cloud, giving marketing and commerce teams access to shared data and segments, as well as testing and personalization tools, so they can deliver seamless customer journeys.
Your commerce data is a goldmine of information and the key to understanding your customers. Adobe Commerce lets you automatically collect and share real-time customer storefront interactions and back-office data with other Adobe Experience Cloud solutions — no costly integrations required. By combining data from profiles, order status, order history, and other sources, you get an unmatched 360-degree view of your customers.
Centrally create and manage sophisticated customer segmentation strategies to deliver cohesive cross-channel experiences. These segments can be activated to power every stage of the customer lifecycle — including advertising to new customers, campaigns to re-engage customers, and post-purchase emails to promote related products. You can also use these segments to personalize your commerce storefront content and offers, ensuring consistency across off-site campaigns and on-site experiences.
Give your team simple, self-services tools to refresh and optimize your storefront experiences. Document-based authoring lets authors use Microsoft Word or Google Docs to easily publish new digital experiences. Use generative AI content creation to scale your creative agility and produce thousands of copy and image variations. These tools let you run more robust A/B testing and personalize all your customer experiences. Further improve product discovery by leveraging AI to tailor search results, product recommendations, and category pages for each customer.
Content as a Service v3 - Adobe Commerce - Friday, January 10, 2025 at 17:32
