Adobe Marketing Cloud, which now includes Marketo Engagement Platform, allows you to manage, personalize, optimize, and orchestrate cross-channel campaigns across B2B and B2C use cases.
As channels have multiplied, you have to create thousands of pieces of copy and art. Experience Manager helps you manage it all in a fluid and dynamic way, so you can keep up with every screen and platform.
Once your content is created, Adobe Campaign gives you a single place to manage and automate all your email, ads, and campaigns. With access to your audience profiles and analytics, you can drive better customer engagement.
Making every experience relevant and personal is the sign of an experience business. Adobe Target is a personalization engine that lets you test and optimize with machine learning across mobile apps and the web.
From lead management to B2B and account-based marketing, Marketo Engage provides marketing agility at every touchpoint. Transform customer experiences and power engagement from consideration to conversion and beyond.
“Through campaign orchestration we can now have conversations with our customers across channels, which increases engagement, experiences, and revenue for Virgin Holidays.”
Saul Lopes, Customer Lifecycle Lead, Virgin Holidays