Adobe Marketo Measure (formerly Bizible)

Bizible is now Adobe Marketo Measure

Measure the value and ROI of every interaction across the customer journey with the industry’s leading B2B marketing attribution solution.

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Prove and improve your marketing impact.


https://main--bacom--adobecom.hlx.page/assets/icons/products/marketo/bizible/icon-unmatched-insights.svg Unmatched insights

Everytouch Attribution reveals which channels, campaigns, and content deliver the most pipeline, revenue, and ROI.

https://main--bacom--adobecom.hlx.page/assets/icons/products/marketo/bizible/icon-confident-decisions.svg More confident decisions

Optimize your strategy and channel mix at every stage of your demand funnel based on highly granular performance data.

https://main--bacom--adobecom.hlx.page/assets/icons/products/marketo/bizible/icon-closer-partnerships.svg Closer partnerships

Align lead-based and account-based marketing with sales teams using data both teams can trust.

https://main--bacom--adobecom.hlx.page/assets/icons/products/marketo/bizible/icon-timesaving-automations.svg Time-saving automations

Simple setup, full automation, and machine learning give you fast answers, not more manual work and data wrangling.

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To learn how you can make the most of Marketo Measure (Bizible), request a personalized consulation.

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Drive higher ROI with accurate attribution.

Track the complete B2B customer journey.

Start with more valuable data.
Great lead-based and account-based marketing attribution starts with a solid data foundation. Marketo Measure has a modern, touchpoint-based data model that delivers a wealth of information at each stage of the customer journey.

Capture engagement across channels.
Marketo Measure integrates with leading CRM, marketing automation, and ad providers to automatically capture each interaction across your online and offline marketing and sales channels.

Know the details of every touchpoint.
Go beyond barebones engagement tracking with our touchpoint record, which automatically gathers the deeper campaign, channel, content, and cost data you need.


Turn data into insights into action.

View easy-to-use dashboards.
Put attribution insights into action with highly visual, intuitive dashboards that track marketing spend, ROI, funnel velocity and more. Get quick answers and a clear path towards a more optimized marketing mix.

Tap into limitless CRM reporting.
Key Marketo Measure data is shared with your CRM (Salesforce or Microsoft Dynamics), so you can easily run and share reports in that environment. From custom objects created in CRM to pre-built CRM reports and templates, you get robust reports that paint a more complete picture of your marketing’s effectiveness.

Know every interaction’s worth.
Marketo Measure lets you specifically attribute pipeline, revenue, and ROI to individual touch points—whether it’s paid media, website, email or even in-person events—so you can measure the value of every channel, campaign, and asset.

Features that scale with your ambitions.

Go deep with the Marketo Measure data warehouse.
Empower marketers and data analysts to answer complex, business-specific marketing questions through ad-hoc analysis, presented through your choice of data visualization software.

Fit your attribution to your business.
Your buyers, demand funnel, and channel mix are unique, and Marketo Measure lets you customize your attribution reporting based on your existing marketing taxonomy and weighting.

Make your data work even harder with advanced features.
Marketo Measure has advanced features include account-based marketing attribution, predictive account engagement scoring, and boomerang journey stages so you can derive even deeper insights from your customers’ behaviors.


The Total Economic Impact of Marketo Measure (Bizible)

Companies implementing closed-loop attribution have seen a 15-18% lift in revenue. Evaluate the potential financial impact of Marketo Measure (Bizible) on your organization with the Forrester Total Economic Impact™ study.

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Thousands of data-driven marketers trust Marketo Measure.

BNY Mellon
Boston Children Hospital
logo mckesson
sherwin williams

We are finally able to connect the dots between all the money we spend and closed/won revenue.

Kevin Lissandrello
Director, Demand Generation, Pitchbook Data