ADOBE MARKETO MEASURE

Maximize your marketing budget with precision.

Marketo Measure, an industry-leading B2B marketing attribution tool, lets marketers measure campaign, channel, and content impact on pipeline, revenue, and ROI — empowering them to continuously optimize tactics and investments.

Total attributed revenue broken into revenue by channel

Complete B2B marketing attribution — powered by AI.

Most traditional attribution methods are limited to campaign-associated touchpoints, but Marketo Measure has every-touch attribution. It gives you the complete view of progression and performance to fully optimize your marketing mix at every stage and for every go-to-market motion.

Every-touch data aggregation

Legacy single-touch and multi-touch attribution processes are often invalidated from the start by incomplete data. Marketo Measure leverages native integrations to aggregate and account for every trackable buyer touchpoint across marketing and sales, including the first touch, closed/won, and online and offline interactions. These touchpoints are contextualized by stage progression throughout the buyer journey.

Aggregate data and revenue across all channels

Advanced attribution modeling

With large buying groups and long buying cycles, it often takes more than 100 online and offline touchpoints to win a single B2B deal. Determining which touchpoints matter most is critical, but also difficult. Marketo Measure provides the sophisticated, yet easy-to-use modeling needed to separate the signal from the noise.

Data analysis of channels and programs

Enterprise-wide insight

Advanced attribution lets you determine the tactics that are driving progression, pipeline, and revenue. With Marketo Measure, you can use a broad range of reporting and data sharing options to deliver valuable attribution insights to teams across the organization.

Campaign performance insights and reports

Find out why Adobe was recognized as the most notable vendor in the marketing attribution space.



Powering marketing budget optimization for the world’s biggest brands.

PriceFX customer story

Experienced a 2.8x revenue increase and a 24x pipeline increase.

F5 customer story

Achieved a 16:1 revenue-to-spend ratio via attribution optimization.

Visier customer story

Reached a 2x return on marketing investment.

Pitchbook customer story

Increased website traffic by 600%.

Learn more about Marketo Measure.

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