Credential Sharing has become Accepted, Common and Extensive
Credential sharing is at record levels and there is no end in sight. According to industry research, Illegal sharing of subscription streaming services is a $25 billion-a-year problem for US operators. A Feb 2022 study by Leichtman Research Group found that 29% of all D2C streaming video accounts are being shared with others outside the household. Younger viewers are more apt to share and less likely to consider sharing to be illicit.
Credential Sharing Challenges
Understanding and acting on Credential Sharing is challenging. Acting aggressively and indiscriminately on credential sharing risks offending compliant subscribers and is unlikely to convert the borrowers. Further, detecting actual credential sharing and fraud is difficult. Legitimate and illegitimate behavior can look similar especially when considering the activities of common groups such as large families, commuters, and frequent travelers.
Managing Credential Sharing Leveraging Machine Learning and Iterative Strategies
The Adobe approach is based on an iterative strategy which leverages our big data expertise and proprietary AI/ML enriched subscriber activity modeling to help service providers measure, manage and monetize credential sharing
Features and Capabilities
Sophisticated ML Based Approach
Trained with years of live data, our ML-based models derive critical elements not directly present in raw streaming data.
Account Profile Characterization
Categorizing individual accounts into usage patterns contextualizes sharing activity into understandable group behavior.
Insightful Dashboards and Reports
Detailed reporting and Informative visualizations provide an understanding of the scope and impact of sharing tailored to meet specific customer needs.
Powerful Analytics and Tracking Tools
Granular analytical tools provide deeper visibility into user behavior and segmentation insights. Operation impact reports help visualize impact and effectiveness over an extended period.
Integrates with Adobe & 3rd Party Solutions
Integrations enable customers to leverage their preferred tools to optimize actions on credential sharing and maximize business growth.
Adobe Pass Account IQ E-Book
- Learn more about the credential sharing problem and how Account IQ can help you measure, manage, and monetize credential sharing
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Adobe Pass Account IQ Webinar Recording
- Listen to our recent webinar on the magnitude of the credential sharing problem, the conversion potential, and detailed description about Account IQ
- View the Webinar Recording >