Credential Sharing Industry Context and Solution
Adobe Pass Account IQ
Measure, Manage and Monetize Credential Sharing
Identify and understand credential sharing activity, measure the impact of applying actions, and effectively monetize subscriber behavior.
Credential Sharing has become Accepted, Common and Extensive
Credential sharing is at record levels and there is no end in sight. According to industry research, Illegal sharing of subscription streaming services is a $25 billion-a-year problem for US operators. A Feb 2022 study by Leichtman Research Group found that 29% of all D2C streaming video accounts are being shared with others outside the household. Younger viewers are more apt to share and less likely to consider sharing to be illicit.
Credential Sharing Challenges
Understanding and acting on Credential Sharing is challenging. Acting aggressively and indiscriminately on credential sharing risks offending compliant subscribers and is unlikely to convert the borrowers. Further, detecting actual credential sharing and fraud is difficult. Legitimate and illegitimate behavior can look similar especially when considering the activities of common groups such as large families, commuters, and frequent travelers.
Managing Credential Sharing Leveraging Machine Learning and Iterative Strategies
The Adobe approach is based on an iterative strategy which leverages our big data expertise and proprietary AI/ML enriched subscriber activity modeling to help service providers measure, manage and monetize credential sharing
Analyze & Understand
Use proprietary machine learning models to surface behavioral patterns and subscriber activity insights
Incremental Targeted Action
Leverage insights gained to create custom credential sharing segments and take targeted actions using Adobe or other preferred solutions
Track & Measure Impact
Define operational processes to track and measure the impact of targeted actions over a subsequent period of weeks or months
Favorable or unfavorable results on the custom segments may indicate the need to expand or adjust, eventually leading to optimal monetization over time
Generate Incremental Revenue Opportunities
Generate incremental revenue opportunities from casual sharers and excessive borrowers by promoting upgrade offers and enforcing strict controls
Improve End User Viewing Experience
Make your systems easy to access by eliminating unnecessary security checks for legitimate subscribers, improving experience and creating a positive brand impact
Develop Deeper Audience Understanding
Develop a deeper understanding of your subscribers and their usage patterns for better targeting, personalized recommendations and managing churn
Features and Capabilities
Sophisticated ML Based Approach
Trained with years of live data, our ML-based models derive critical elements not directly present in raw streaming data.
Account Profile Characterization
Categorizing individual accounts into usage patterns contextualizes sharing activity into understandable group behavior.
Insightful Dashboards and Reports
Detailed reporting and Informative visualizations provide an understanding of the scope and impact of sharing tailored to meet specific customer needs.
Powerful Analytics and Tracking Tools
Granular analytical tools provide deeper visibility into user behavior and segmentation insights. Operation impact reports help visualize impact and effectiveness over an extended period.
Integrates with Adobe & 3rd Party Solutions
Integrations enable customers to leverage their preferred tools to optimize actions on credential sharing and maximize business growth.
Adobe Pass Account IQ E-Book
- Learn more about the credential sharing problem and how Account IQ can help you measure, manage, and monetize credential sharing
- Download the E-Book >
Adobe Pass Account IQ Webinar Recording
- Listen to our recent webinar on the magnitude of the credential sharing problem, the conversion potential, and detailed description about Account IQ
- View the Webinar Recording >