Creating consistency across multiple lines of business is challenging
Customers demand the same personalized experience whether they’re buying for themselves or on behalf of their company. But creating a seamless, continuous customer experience is especially challenging if you have several B2B and B2C businesses, each with their own data platforms. Companies who want to stand out from the competition, recognize new revenue opportunities, and maximize conversions with customers need to find a way to provide the seamless experience today’s customers expect. Combining both consumer and professional data for each customer in real-time provides the unified insights companies need to personalize the right content and deliver it fast enough that your customers feel like VIPs no matter which line of business they engage with.
