Adobe Real-Time CDP Use Case
Recognize and remarket to unknown visitors and personalize their experiences for better conversion.
Adobe Real-Time Customer Data Platform helps personalize the new visitor experience, moving customers quickly from consideration to conversion.
Identify unknown returning visitors and personalize engagement based on their past behavior. Real-Time CDP lets you leverage your data partners and their recognition services to help identify visitors and link them to their known behavioral data. This lets you better personalize visitor experiences and messages based on their past activity to improve content relevance and drive better engagement.
Deliver relevant offers to unconverted customers and boost reengagement. Real-Time CDP has over 75 destination integrations that let you activate campaigns across social, email, targeted advertising, and more to increase reach across channels and devices — including connected TV and audio. You can also scale remarketing advertising with look-alike audiences and propensity scoring.
Enrich profiles beyond your first-party data and segment audiences with more precision using durable identifiers from trusted partners. Real-Time CDP lets you deliver specific offers to the right customer at the right time to improve funnel progression. Take advantage of the Adobe Edge Network to stream data in, refresh audiences immediately, and personalize using decisioning engines — such as Adobe Target — to tailor experiences that move prospects through the funnel.
Telefónica creates profiles on 100,000+ new visitors per month.
Creates more than 9,000 marketing-qualified opportunities per month.
Increased marketing productivity by 50% year over year.
With Adobe Real-Time CDP's edge segmentation and partner recognition services, companies can identify unknown visitors and deliver personalized content tailored to their past behaviors—even before authentication.
Adobe Real-Time CDP connects online and offline data—including data from sales, marketing, and partners—to build actionable prospect profiles in real time, making it possible to recognize and segment unknown visitors based on behavior and existing data.
Adobe Real-Time CDP lets brands use durable first-party identifiers and partner recognition services, so even when third-party cookies are gone, unknown visitors can still be recognized and retargeted with relevant experiences across devices and channels.
Adobe Real-Time CDP is designed with strong data governance, including privacy controls and federated identity management, so enterprises can responsibly link visitor events and behaviors without exposing sensitive customer information.
Adobe Real-Time CDP uses partner data to enrich prospect profiles, then segments audiences with advanced AI for next-level targeting; instant activation means the right offer reaches the right customer at the right time, maximizing conversion rates.
Adobe Real-Time CDP works with over 75 destination integrations, letting brands activate remarketing campaigns in social, email, targeted ads, connected TV, and more—all powered by unified cross-channel profiles.
