ADOBE REAL-TIME CDP FEATURES
Cookieless marketing
Adapt your marketing to a world without third-party cookies and continue to reach prospects and customers across channels with data-rich audiences.
Adobe Real-Time CDP Collaboration
Real-Time CDP Collaboration simplifies how organizations can drive joint audience analysis, activation, and measurement to reach prospects and customers across channels — all while prioritizing customer and data privacy. Organizations can enhance advertising and co-marketing efforts by working with trusted brands and publishers to gain a deeper understanding of customers and meet them where they are.
- Discover. Identify and better understand high-value audiences for engagement and campaign planning across collaboration partners.
- Activate. Brands and publishers work together to reach relevant audiences across channels, such as connected TV, commerce media, walled gardens, digital audio, and DSPs.
- Measure (coming soon). View campaign performance and reporting in a single environment to inform advertising and co-marketing efforts.
Partner data support
With partner-sourced prospect profiles and partner IDs that don’t rely on third-party identifiers, you can reach new customers and enrich your first-party data without cookies.
- Customer acquisition and addressability. Reach net new customers and reduce dependency on third-party cookies by using cookieless identifiers as well as hashed PII from data partners of your choice.
- Full-funnel marketing in a single system. Prospect, personalize, and convert prospective and known customers in a single system.
- Built on a foundation of trust. Market responsibly by governing partner data and profiles with patented data usage, labeling, access controls, and more.
Destinations
Reach your target audiences at speed and scale by leveraging advertising-focused integrations without relying on stale and outdated third-party cookies. Channels include paid media and social media as well as Connected TV and audio.
- Activation-ready person and account-based audiences. Deliver audiences based on person or account identities for flexible activation for B2C or B2B campaigns.
- Pre-built destinations for B2C and B2B marketing. Choose from over 75 destinations including advertising, analytics, email, personalization, survey, and voice-of-the-customer partners to easily reach your audiences.
- Profile orchestration canvas. Plan one-to-one multi-step, cross-channel customer journeys that deliver great customer experiences.
Segment match
Collaborate with partner brands and share first-party audiences in a secure, neutral environment that lets you enrich and expand audiences and reach more prospects.
- Data enrichment. Build stronger audiences and deliver improved consumer experiences by using overlapped segment metadata on matched identifiers.
- Data-driven prospecting. Power audience expansion based on first-party data from brand partnerships.
- Strategic partner relationships. Maximize strategic relationships for improved reach and impact.
More about cookieless marketing.
Learn more about cookieless marketing features.
Find what you need in Experience League, our vast collection of how-to content — including documentation, tutorials, and user guides.
