ADOBE REAL-TIME CDP FEATURES
Cookieless marketing
Adapt your marketing to a world without third-party cookies and continue to reach prospects and customers across channels with data-rich audiences.
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Adobe Real-Time CDP Collaboration
Real-Time CDP Collaboration simplifies how organizations can drive joint audience analysis, activation, and measurement to reach prospects and customers across channels — all while prioritizing customer and data privacy. Organizations can enhance advertising and co-marketing efforts by working with trusted brands and publishers to gain a deeper understanding of customers and meet them where they are.
- Discover. Identify and better understand high-value audiences for engagement and campaign planning across collaboration partners.
- Activate. Brands and publishers work together to reach relevant audiences across channels, such as connected TV, commerce media, walled gardens, digital audio, and DSPs.
- Measure (coming soon). View campaign performance and reporting in a single environment to inform advertising and co-marketing efforts.
Partner data support
With partner-sourced prospect profiles and partner IDs that don’t rely on third-party identifiers, you can reach new customers and enrich your first-party data without cookies.
- Customer acquisition and addressability. Reach net new customers and reduce dependency on third-party cookies by using cookieless identifiers as well as hashed PII from data partners of your choice.
- Full-funnel marketing in a single system. Prospect, personalize, and convert prospective and known customers in a single system.
- Built on a foundation of trust. Market responsibly by governing partner data and profiles with patented data usage, labeling, access controls, and more.
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Destinations
Reach your target audiences at speed and scale by leveraging advertising-focused integrations without relying on stale and outdated third-party cookies. Channels include paid media and social media as well as Connected TV and audio.
- Activation-ready person and account-based audiences. Deliver audiences based on person or account identities for flexible activation for B2C or B2B campaigns.
- Pre-built destinations for B2C and B2B marketing. Choose from over 75 destinations including advertising, analytics, email, personalization, survey, and voice-of-the-customer partners to easily reach your audiences.
- Profile orchestration canvas. Plan one-to-one multi-step, cross-channel customer journeys that deliver great customer experiences.
Segment match
Collaborate with partner brands and share first-party audiences in a secure, neutral environment that lets you enrich and expand audiences and reach more prospects.
- Data enrichment. Build stronger audiences and deliver improved consumer experiences by using overlapped segment metadata on matched identifiers.
- Data-driven prospecting. Power audience expansion based on first-party data from brand partnerships.
- Strategic partner relationships. Maximize strategic relationships for improved reach and impact.
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More about cookieless marketing.
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Learn more about cookieless marketing features.
Find what you need in Experience League, our vast collection of how-to content — including documentation, tutorials, and user guides.