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Adobe Real-Time CDP Use Case

Create and enhance your customer profiles.

Build unified profiles that power more targeted and relevant omnichannel experiences.

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Use profiles to drive exceptional experiences throughout the customer lifecycle.

Adobe Real-Time Customer Data Platform lets you build robust unified profiles that can be activated to deliver personalized messages and content across every touchpoint. These dynamic profiles help businesses improve customer engagement, increase loyalty, and drive ROI.

Continuously enrich your customer profiles.

Real-time profiles for individuals and accounts can be created, updated, and activated using cross-channel data, customer preferences and behaviors, contextual data, and linked identities. In addition, leverage your data warehouse investments by federating datasets into Real-Time CDP to further enrich profiles.

Marketers can use Adobe’s identity service to link disparate identities together. This provides a visual representation of how customers interact across channels.

Discover and create new audiences in milliseconds.

Real-Time CDP collects and distributes data in the moment, letting you segment and qualify audiences at speed no matter their origin. Ingest, organize, and govern existing audiences from other platforms, including warehouses to manage audiences end-to-end. Additionally, use look-alike audiences to discover high-value profiles with similarities to existing audiences that are ready for you to deliver relevant offers and communications to in real time.

Identify sales opportunities and reduce churn.

Propensity scoring with Adobe Customer AI enables you to proactively identify and engage audiences with high conversion potential or risk of churn, so you can prioritize and optimize your customer engagement.

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TSB customer story

Builds dynamic profiles that evolve with customers and provide in-the-moment data.

Tvnz customer story

Reduced ad audience customization time from four weeks to under an hour.

Telefónica Germany customer story

Creates targeted customer scores for customers to determine purchase probability forecasts.

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Learn more about creating and enhancing your customer profiles.

Content as a Service v3 - Create and enhance - Friday, January 10, 2025 at 17:24

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Questions? We have answers.

What are customer profiles in Adobe Real-Time CDP and how do they support business ROI?

Customer profiles in Adobe Real-Time CDP are actionable, real-time views of each individual or account, built by combining data across all online and offline channels to power coordinated and relevant experiences. By continuously enriching customer profiles, marketing and data leaders gain holistic understanding for more targeted campaigns, audience segmentation, and predictive personalization.

Profiles unify CRM, analytics, and third-party data to reflect every customer touchpoint.
Real-time updates support accurate segmentation, audience creation, and in-the-moment activation.

How can enhanced customer profiles help expand digital marketing channels and support future use cases?

Real-Time CDP’s dynamic profiles and audience features empower digital marketers to personalize campaigns and rapidly scale engagement across both new and existing channels.

Audience creation and segmentation work with first-party second, partner data.
Flexible modeling supports growthand omnichannel expansion.
Flexible segmentation types include batch, streaming and edge to accommodate different use cases including those that impact real-time interactions.

Why is having a complete, real-time customer profile essential for personalized customer experiences?

Real-Time CDP builds constantly enriched customer profiles, helping marketers and CX leaders deliver tailored experiences and react quickly to behavioral changes.

Propensity scoring predicts conversions and churn for proactive engagement.
Lookalike audiences provides additional scale with more high value audiences.
B2B and B2C unified profiles make account-based and individual personalization scalable with modeling to support expanded scoring and scale.

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Build and strengthen customer profiles.

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Continuously enrich customer profiles, identify new audiences in milliseconds, and reduce churn with Adobe Real-Time CDP.

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2024-06-26

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Create and enhance your customer profiles.

Use profiles to drive exceptional experiences throughout the customer lifecycle.

Continuously enrich your customer profiles.

Discover and create new audiences in milliseconds.

Identify sales opportunities and reduce churn.

Learn more about creating and enhancing your customer profiles.

Questions? We have answers.

What are customer profiles in Adobe Real-Time CDP and how do they support business ROI?

How can enhanced customer profiles help expand digital marketing channels and support future use cases?

Why is having a complete, real-time customer profile essential for personalized customer experiences?