Adobe Real-Time CDP Use Case
Build unified profiles that power more targeted and relevant omnichannel experiences.
Adobe Real-Time Customer Data Platform lets you build robust unified profiles that can be activated to deliver personalized messages and content across every touchpoint. These dynamic profiles help businesses improve customer engagement, increase loyalty, and drive ROI.
Real-time profiles — for both individuals and accounts — can be created and updated using cross-channel data and customer preference, behavior, and contextual data. As customers interact across platforms, their profiles update automatically with the latest information, allowing for smarter segmentation and better personalization.
Marketers can use Adobe’s identity service to link disparate identities together. This provides a visual representation of how customers interact across channels.
Real-Time CDP collects and distributes data in the moment, letting marketers segment and qualify audiences at speed. Its ability to ingest, organize, and govern existing audiences from other platforms lets marketers manage audiences end-to-end. Additionally, they can use look-alike audiences to discover high-value profiles with similarities to existing audiences that are ready for you to deliver relevant offers and communications to in real time.
Adobe Customer AI, the propensity scoring capability, lets marketers proactively identify and engage audiences with high conversion potential or risk of churn. This helps businesses prioritize and optimize their customer engagement.
Creates targeted customer scores for customers to determine purchase probability forecasts.
Customer profiles in Adobe Real-Time CDP are actionable, real-time views of each individual or account, built by combining data across all online and offline channels to power coordinated and relevant experiences. By continuously enriching customer profiles, marketing and data leaders gain holistic understanding for more targeted campaigns, audience segmentation, and predictive personalization.
Enhanced customer profiles in Real-Time CDP unify data from various platforms, reducing siloed systems and duplicate customer records for seamless integration and long-term ROI.
Real-Time CDP’s dynamic profiles and audience features empower digital marketers to personalize campaigns and rapidly scale engagement across both new and existing channels.
Real-Time CDP builds constantly enriched customer profiles, helping marketers and CX leaders deliver tailored experiences and react quickly to behavioral changes.
