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Adobe Real-Time CDP Use Case

Create and enhance your customer profiles.

Build unified profiles that power more targeted and relevant omnichannel experiences.

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Use profiles to drive exceptional experiences throughout the customer lifecycle.

Adobe Real-Time Customer Data Platform lets you build robust unified profiles that can be activated to deliver personalized messages and content across every touchpoint. These dynamic profiles help businesses improve customer engagement, increase loyalty, and drive ROI.

Continuously enrich your customer profiles.

Real-time profiles — for both individuals and accounts — can be created and updated using cross-channel data and customer preference, behavior, and contextual data. As customers interact across platforms, their profiles update automatically with the latest information, allowing for smarter segmentation and better personalization.

Marketers can use Adobe’s identity service to link disparate identities together. This provides a visual representation of how customers interact across channels.

Discover and create new audiences in milliseconds.

Real-Time CDP collects and distributes data in the moment, letting marketers segment and qualify audiences at speed. Its ability to ingest, organize, and govern existing audiences from other platforms lets marketers manage audiences end-to-end. Additionally, they can use look-alike audiences to discover high-value profiles with similarities to existing audiences that are ready for you to deliver relevant offers and communications to in real time.

Identify opportunities and reduce churn.

Adobe Customer AI, the propensity scoring capability, lets marketers proactively identify and engage audiences with high conversion potential or risk of churn. This helps businesses prioritize and optimize their customer engagement.

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TSB customer story

Builds dynamic profiles that evolve with customers and provide in-the-moment data.

Tvnz customer story

Reduced ad audience customization time from four weeks to under an hour.

Telefónica Germany customer story

Creates targeted customer scores for customers to determine purchase probability forecasts.

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Learn more about creating and enhancing your customer profiles.

Content as a Service v3 - Create and enhance - Friday, January 10, 2025 at 17:24

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Questions? We have answers.

What are customer profiles in Adobe Real-Time CDP and how do they improve marketing performance?

Customer profiles in Adobe Real-Time CDP are actionable, real-time views of each individual or account, built by combining data across all online and offline channels to power coordinated and relevant experiences. By continuously enriching customer profiles, marketing and data leaders gain holistic understanding for more targeted campaigns, audience segmentation, and predictive personalization.

Profiles unify CRM, analytics, and third-party data to reflect every customer touchpoint
Real-time updates support accurate segmentation, audience creation, and in-the-moment activation
Data governance ensures privacy and compliance for every profile

How does enhanced customer profiling reduce tech stack redundancy and support business ROI?

Enhanced customer profiles in Real-Time CDP unify data from various platforms, reducing siloed systems and duplicate customer records for seamless integration and long-term ROI.

Prebuilt connectors and custom integrations pull data from CRM, cloud, and other marketing tools
Unified profiles support more reliable audience segmentation and cross-channel activation

How can enhanced customer profiles help expand digital marketing channels and support future use cases?

Real-Time CDP’s dynamic profiles and audience features empower digital marketers to personalize campaigns and rapidly scale engagement across both new and existing channels.

Audience creation and segmentation work with first-party and partner data
Flexible modeling supports growth, cookieless marketing, and omnichannel expansion.

Why is having a complete, real-time customer profile essential for personalized customer experiences?

Real-Time CDP builds constantly enriched customer profiles, helping marketers and CX leaders deliver tailored experiences and react quickly to behavioral changes.

Propensity scoring predicts conversions and churn for proactive engagement
B2B and B2C unified profiles make account-based and individual personalization scalable

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Build and strengthen customer profiles.

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Continuously enrich customer profiles, identify new audiences in milliseconds, and reduce churn with Adobe Real-Time CDP.

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2024-06-26

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