ADOBE REAL-TIME CDP FEATURES
Cookieless marketing
Adapt your marketing to a world without third-party cookies and continue to reach prospects and customers across channels with data-rich audiences.
Adobe Real-Time CDP Collaboration
Real-Time CDP Collaboration simplifies how organizations can drive joint audience analysis, activation, and measurement to reach prospects and customers across channels — all while prioritizing customer and data privacy. Organizations can enhance advertising and co-marketing efforts by working with trusted brands and publishers to gain a deeper understanding of customers and meet them where they are.
- Discover. Identify and better understand high-value audiences for engagement and campaign planning across collaboration partners.
- Activate. Brands and publishers work together to reach relevant audiences across channels, such as connected TV, commerce media, walled gardens, digital audio, and DSPs.
- Measure (coming soon). View campaign performance and reporting in a single environment to inform advertising and co-marketing efforts.
Partner data support
With partner-sourced prospect profiles and partner IDs that don’t rely on third-party identifiers, you can reach new customers and enrich your first-party data without cookies.
- Customer acquisition and addressability. Reach net new customers and reduce dependency on third-party cookies by using cookieless identifiers as well as hashed PII from data partners of your choice. Adobe’s cookieless CDP approach ensures your audience targeting remains robust and privacy-first.
- Full-funnel marketing in a single system. Prospect, personalize, and convert prospective and known customers in a single system.
- Built on a foundation of trust. Market responsibly by governing partner data and profiles with patented data usage, labeling, access controls, and more.
Destinations
Reach your target audiences at speed and scale by leveraging advertising-focused integrations without relying on stale and outdated third-party cookies. Channels include paid media and social media as well as Connected TV and audio.
- Activation-ready person and account-based audiences. Deliver audiences based on person or account identities, key for effective CDP advertising for flexible activation of B2C or B2B campaigns.
- Pre-built destinations for B2C and B2B marketing. Choose from over 75 destinations including advertising, analytics, email, personalization, survey, and voice-of-the-customer partners to easily reach your audiences.
- Profile orchestration canvas. Plan one-to-one multi-step, cross-channel customer journeys that deliver great customer experiences.
Segment match
Collaborate with partner brands and share first-party audiences in a secure, neutral environment that lets you enrich and expand audiences and reach more prospects.
- Data enrichment. Build stronger audiences and deliver improved consumer experiences by using overlapped segment metadata on matched identifiers.
- Data-driven prospecting. Power audience expansion based on first-party data from brand partnerships.
- Strategic partner relationships. Maximize strategic relationships for improved reach and impact via Adobe’s cookieless CDP architecture.
More about cookieless marketing.
Learn more about cookieless marketing features.
Find what you need in Experience League, our vast collection of how-to content — including documentation, tutorials, and user guides.
Questions? We have answers.
What is cookieless marketing and how does it impact customer acquisition?
Cookieless marketing refers to reaching and engaging audiences without relying on third-party cookies, instead using first-party data and privacy-respecting identifiers. This approach enables organizations to acquire new customers by partnering with trusted data sources, using cookieless identifiers and hashed PII to expand audience reach and addressability.
- Reduces dependency on third-party cookies
- Leverages secure partner data for targeting and enrichment
How does Adobe Real-Time CDP support cookieless advertising solutions for enterprise marketers?
Adobe Real-Time CDP provides cookieless advertising solutions by activating person- and account-based audiences across channels using first-party and partner-sourced data. Marketers can deliver campaigns to over 75 destinations, including paid media and social, without relying on outdated third-party cookies.
- Integrated customer journey orchestration
- Supports B2C and B2B activation
What are the benefits of using cookieless identifiers in a customer data platform (CDP)?
Cookieless identifiers in a CDP help enterprises maintain addressability and personalization by enriching customer profiles securely and responsibly. They enable full-funnel marketing while ensuring compliance with data governance standards.
- Allows prospecting and personalization in a single system
- Reduces risks associated with privacy regulations
Why should IT and marketing leaders choose a cookieless CDP for future-proof digital experiences?
