ADOBE REAL-TIME CDP FEATURES
Adapt your marketing to a world without third-party cookies and continue to reach prospects and customers across channels with data-rich audiences.
Real-Time CDP Collaboration simplifies how organizations can drive joint audience analysis, activation, and measurement to reach prospects and customers across channels — all while prioritizing customer and data privacy. Organizations can enhance advertising and co-marketing efforts by working with trusted brands and publishers to gain a deeper understanding of customers and meet them where they are.
With partner-sourced prospect profiles and partner IDs that don’t rely on third-party identifiers, you can reach new customers and enrich your first-party data without cookies.
Reach your target audiences at speed and scale by leveraging advertising-focused integrations without relying on stale and outdated third-party cookies. Channels include paid media and social media as well as Connected TV and audio.
Collaborate with partner brands and share first-party audiences in a secure, neutral environment that lets you enrich and expand audiences and reach more prospects.
Find what you need in Experience League, our vast collection of how-to content — including documentation, tutorials, and user guides.
Cookieless marketing refers to reaching and engaging audiences without relying on third-party cookies, instead using first-party data and privacy-respecting identifiers. This approach enables organizations to acquire new customers by partnering with trusted data sources, using cookieless identifiers and hashed PII to expand audience reach and addressability.
Adobe Real-Time CDP provides cookieless advertising solutions by activating person- and account-based audiences across channels using first-party and partner-sourced data. Marketers can deliver campaigns to over 75 destinations, including paid media and social, without relying on outdated third-party cookies.
Cookieless identifiers in a CDP help enterprises maintain addressability and personalization by enriching customer profiles securely and responsibly. They enable full-funnel marketing while ensuring compliance with data governance standards.
