Adobe Real-Time CDP Features
Data governance and privacy
Real-Time CDP has the industry's leading enterprise data security and privacy tools so you can build customer trust and protect one of your most important assets — your data.
Labeling and cataloging
Create, manage, and enforce data usage policies with labeling, cataloging, and out-of-the-box templates that can be customized to fit your brand's needs.
- Categorize data sets. Use labels to define governance and access for both datasets and fields.
- Customizable labels. Start with provided labels, and customize as needed to meet your organizational requirements.
- Flexible label access. Apply and edit labels in a user interface or programmatically via API for scale.
Alerts and policies
Prevent users from activating sensitive data with clear policies that are enforced in-system.
- Automated governance. Set up and automate usage alerts to prevent privacy policy violations.
- Team empowerment. Enable teams to market responsibly while honoring consumer permissions.
- Risk elimination. Prevent activation of customer data that could violate internal and external directives.
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Lineage
Give team members detailed information about where data is sourced and its associated policies by viewing the lineage before activating audiences.
- Enforcement. Track lineage and enable labels and associated policies flow to downstream services, such as the real-time profile and other destinations.
- Contextual feedback. Inform practitioners why a specific policy violation may have occurred.
- Data audit support. Give users detailed information when performing internal or third-party audits on data usage.
Privacy service and consent management
Help teams honor customer preferences for consent and data privacy using both an API and marketer-friendly user interface.
- Consumer rights protections. Recognize customers and their rights as required by regional regulations.
- Global policy support. Support for regulations such as GDPR, CCPA, and CPRA.
- Centralized management. Efficiently manage all requests in one place via API or UI.
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Healthcare Shield add-on
For healthcare brands that need to follow HIPAA guidelines in the United States, the Healthcare Shield add-on for Real-Time CDP is a set of innovative new features and enhancements that empower you to uphold consumer privacy and govern customer data at scale.
- Leverage protected health information (PHI). Enrich unified profiles with protected health information (PHI) as defined by the customer’s privacy team and HIPAA guidelines. Adobe will execute a BAA (Business Associate Agreement) as required by Business Associates.
- Enhanced privacy. Granular access controls, specific labels for sensitive data, lifecycle management, and time settings for data sets ensure customers can safely solve for data hygiene.
- Premium features for HIPAA readiness. Extended thresholds for data deletion and automated consent policy enforcement help healthcare organizations meet the needs of customers and patients.
More about data governance.
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Learn how to use data governance and privacy features.
Find what you need in Experience League, our vast collection of how-to content — including documentation, tutorials, and user guides.