ADOBE REAL-TIME CDP
Fast, flexible data connections
Adobe Real-Time CDP lets you unify continuously streaming personal and company data — no matter the source.
Streaming data collection
Create real-time profiles, get insights, and fast-track personalization by capturing customer data from multiple channels, systems, and devices.
Standardized data taxonomy
Integrate consumer, account, and hybrid data using a common, flexible language to ensure easy access across teams and systems.
Tag manager helps to optimize tag development, reduce tag configuration errors, and allows you to modify and deploy tags on your site instantly from a web-based interface.
Simplified data management
Streamline implementation with a single code library and a single edge network so you can decrease code volume, implementation time, and cost of ownership.
Prebuilt B2C and B2B connectors
Integrate with a network of Adobe and non-Adobe partners and applications using prebuilt B2C and B2B connectors that speed up campaign setup and time to market.
Embedded data security
Our patented data governance framework ensures the control over data security and privacy. Get trusted data management to help you meet customer privacy preferences, regulations, and service level agreements.