linear-gradient(34deg, rgba(184,159,227,1) 0%, rgba(207,210,251,1) 21%, rgba(251,233,230,1) 94%, rgba(255,255,255,1) 100%

Adobe Real-Time CDP Use Case

Grow customer loyalty for increased lifetime value.

Connect data faster to enhance your customer profiles, unlock deeper insights, and retain customers through improved experiences with Real-Time CDP.

Watch video | Watch video Adobe Real-Time CDP Use Case

Customer social media activity and a personalized an ad

Retain customers with consistent, relevant, and impactful interactions.

Adobe Real-Time Customer Data Platform lets you create consistent and relevant customer experiences by ensuring teams work from unified profiles and governed data sources. With shared visibility and trusted data, every customer touchpoint becomes an opportunity to earn customer retention.

Standardize customer data for consistent customer experiences.

Use Experience Data Model (XDM) in Real-Time CDP to standardize all customer experience data, regardless of source. This ensures the data is easily accessible across the enterprise so all customer touchpoints can be informed by the same customer data. Designed to be extensible and channel agnostic, XDM is built to normalize data and increase consistency and interoperability. You can also access insights faster with pre-built, industry specific data models to help make your customer engagements impactful and grow customer loyalty.

Ingest and activate data faster for more meaningful interactions.

Unify and democratize customer data from many sources, including external enterprise sources or other Adobe applications, to quickly get a 360-degree view of your customer. With data ingestion capabilities and pre-built connectors, data can be streamed in real time and made available to the rest of the organization — unlocking faster time to market for audience building and activation. This informs relevant and timely brand-to-customer connections and ensures you build trust to keep customers returning.

Turn first-time customers into brand loyalists with profiles that power tailored experiences.

With extensive data sources, you can build a robust, unified profile that serves as a decisioning engine to inform the right customer offer, the right delivery channel, and the right moment to engage. This drives repeat purchases and encourages customers to act on cross-sell and upsell opportunities. Teams can also use continuously enriched real-time customer profiles to maintain tailored messaging and experiences, as well as understand the context needed to surface relevant offers so you can transform new customers into brand advocates.

style

light, s-spacing, three-up

Telefónica Germany customer story

Combines online behavioral data with existing customer information in real time to manage over 1,000 different customer journey use cases.

TSB customer story

Reduced latency from ingestion to actioning of customer data by 90%.

Western Digital customer story

Experienced a 15% increase in cross-sell and upsell purchases.

Read more | Read more Western Digital

style

three up

Learn more about growing customer loyalty.

Content as a Service v3 - Create and enhance - Friday, January 10, 2025 at 17:27

style

m-spacing

Questions? We have answers.

How does Adobe Real-Time CDP help retain customers with unified data?

Adobe Real-Time CDP helps enterprises retain customers by unifying data from every source into a single, actionable profile for each customer, enabling consistent and relevant experiences across all channels. This makes it easier to identify churn risks and deliver targeted offers that grow loyalty.

Unifies online and offline data to build complete customer profiles
Enables teams to act quickly with up-to-date insights and governed data

What customer retention strategies can I automate with Adobe Real-Time CDP?

Organizations can automate customer retention strategies like targeted re-engagement, loyalty campaign activation, and cross-sell/upsell offers using unified customer insights in Adobe Real-Time CDP.

Use real-time behavioral data to trigger win-back campaigns
Personalize loyalty experiences in email, SMS, and web
Activate audiences on any channel—see activation anywhere

How does Adobe Real-Time CDP support data governance and security for customer retention?

Adobe Real-Time CDP places governance and security at its core, so teams can retain customers while staying compliant with regulatory standards and enterprise security needs.

Granular controls for data access and permissions
Built-in features for privacy, consent management, and audit trails

Can Adobe Real-Time CDP adapt customer retention strategies for new channels and cookieless marketing?

Yes, Adobe Real-Time CDP enables teams to future-proof customer retention strategies by expanding to emerging channels and adapting quickly to cookieless environments with rich, first-party data.

Standardizes and ingests new channel data without IT bottlenecks
Durable in the face of third-party cookie deprecation

style

m spacing

title

Adobe Real-Time CDP Use Case: Retain Customers

CardDescription

Create consistent experiences with standardized customer data, activate data faster, and turn customers into brand loyalists.

cardDate

2024-06-26

altCardImageText

cardImage

primaryTag

caas:content-type/product