CHEAT SHEET
https://business.adobe.com/content/dam/dx/us/en/resources/articles/google-adwords-integration-optimize-ads-using-marketo-offline-conversion-data/google-adwords-integration-optimize-ads-using-marketo-offline-conversion-data.pdf
https://main--bacom--adobecom.hlx.page/fragments/resources/cards/thank-you-collections/generic