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Changed for good.

“When you look at what we did with the COVID-19 landing page, it wasn’t about revenue numbers — it was about serving patients and saving lives.”

- Ken Kellogg, Vice President, Brand and Digital Experience, Mercy Health

We partnered with Forrester to survey businesses and consumers worldwide about what’s been working since the onset of the pandemic and which changes will stick. And the results are clear: the COVID-19 pandemic exposed our need for human connection like nothing else. And therein lies the path forward.

Read what's working

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Explore the research

WHAT'S WORKING

What's working in the new digital experience.

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NEW OPPORTUNITIES

From new normal to new opportunities.

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BEST PRACTICES

Tips for making technology more human.

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ADOBE CAN HELP

How to heed the call for connection.

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