ADOBE CUSTOMER JOURNEY ANALTYICS
Leverage AI-driven journey insights from Customer Journey Analytics to transform your marketing strategy and drive exceptional customer experiences.
- Power your customer intelligence with first-party, customer-level data analysis.
- Explore and analyze the complete customer journey across channels, devices, and time.
- Accelerate insight discovery and drive efficiency with the power of AI.
What your peers are saying about Adobe Customer Journey Analytics:
Explore the benefits of Adobe Customer Journey Analytics.
- Customer analysis
- Data flexibility
- Data governance
- AI-driven insights
- Full journey view
- Actionable intelligence
Customer-level insights with speed, scale, and efficiency.
Customer Journey Analytics synthesizes customer identity and engagement by connecting and standardizing behavioral and trait-based data for quick, comprehensive insights and analysis.
- Unify customer data across channels and devices — both online and offline — and assign it to a single profile.
- Run analyses with a modern data framework that supports all customer data types in their natural state and without loss of detail or structure.
- Analyze integrated marketing performance by connecting customer engagement across campaigns, channels, and content.
- Use a drag-and-drop interface to customize and perform complex analyses for a powerful data-driven story.
Unrivaled data flexibility and handling.
Easily integrate data with an adaptable framework that eliminates typical manual constraints. This advanced model simultaneously supports event, profile, and look-up data with on-demand self-serve capabilities.
- Adjust your data views and fields right within the UI to help answer business questions as they arise.
- Update your analyses, make changes, and fix data errors — instantly, retroactively, and non-destructively — without a lengthy IT cycle.
- Empower non-technical users to easily create custom data views without impacting the underlying dataset, freeing up analysts’ from ad hoc reporting requests.
Built-in privacy controls and data governance.
Provide enterprise-wide access to customer intelligence while protecting privacy and adhering to evolving data policies. Built on Adobe Experience Platform, our extensible, patented data governance framework provides controls for establishing and maintaining compliance while meeting customer expectations for privacy and personalization.
- Create, manage, and enforce data usage policies with labeling and cataloging capabilities and out-of-the-box, customizable templates.
- Prevent users from activating sensitive data with clear policies and in-product usage alerts.
- View the algorithms used to process and model your data so you understand and have confidence in the results.
- Set role-based permissions and data access for team members to promote collaboration without sacrificing customer privacy or governance controls.
AI-accelerated insight discovery.
Transform your growing amount of customer experience data into enhanced intelligence using generative AI and machine learning (ML) for segmentation, attribution, propensity modeling, and queries.
- Use algorithmic attribution to compare marketing channels to determine those responsible for specific conversions.
- Automatically detect anomalies across data to help segment users, as well as trigger in-app alerts.
- Let generative AI automatically produce insights with user-friendly captions about key trends and events.
- Evaluate the lift and confidence of any experiment with AI/ML-supported analysis of customer interactions and outcomes.
- Leverage natural language to query data to answer questions such as, “What are my top 10 pages?” and “Which products have the highest revenue?”
End-to-end customer journey analysis.
With its ability to link customer identity and interactions across channels, devices, and time, Customer Journey Analytics gives you a complete contextual map of engagement paths, revealing deeper, previously unreachable insights.
- Track each step of the customer journey sequentially across channels with visualizations that put every interaction into full context for more accurate insights.
- Make it easy for marketers and non-technical users to explore journey views and quickly uncover insights with powerful visualizations and an interactive interface.
- Reduce IT queues and expedite report processing speeds with self-serve capabilities that let users explore and immediately adapt reporting to answer evolving business questions.
Immediate insights to improve experiences.
Activation and integration tools let you quickly put insights to work improving customer experiences and maximizing ROI.
- Publish enriched audience profiles, measure campaign element performance across channels, and incorporate reporting in critical workflows.
- Define rich audiences based on trait and historical behavior data and share them for activation and orchestration in Adobe Real-Time CDP and Adobe Journey Optimizer. Then, re-ingest results for further analysis and audience insights.
- Validate the impact of your experience optimizations by measuring marketing and product adjustments across channels. For example, get insight into which email version increased in-store sales or what app screens reduced call center volume.