The NFL and Adobe AI bring fans closer to the game.
Through a global partnership that combines AI, creativity, and marketing, Adobe and the NFL deliver personalized experiences to the fans of today and the next-gen fans of tomorrow.
The biggest names in sports are creating winning fan experiences.
National Football League
AI-powered workflows help the NFL personalize every touchpoint across apps, NFL+, and stadium experiences to deepen fan connections and fuel its global expansion.
Premier League
The Premier League is unlocking the next wave of fan engagement, using data, creativity, and generative AI to power unique, personalized experiences.
Major League Baseball™
With AI-driven journeys and real-time customer data, MLB™ customizes content across every channel to build one-to-one relationships with millions of fans.
Real Madrid
Real Madrid is redefining global fan engagement by using data, creativity, and Adobe’s generative AI to deliver the next era of personalized fan experiences.
Helping the Premier League kick off a global creative revolution.
Adobe’s partnership with the Premier League brings the League’s 1.8 billion fans closer to their favorite clubs, players, and moments through personalized experiences based on their unique interests. As part of the League’s digital transformation, Adobe Express and Adobe Firefly generative AI will give fans new ways to engage with Premier League content and the Fantasy Premier League experience.
Adobe and Major League Baseball™ optimize fan experiences.
Major League Baseball™ (MLB) has embraced and scaled Adobe Journey Optimizer to bring richer digital messages to fans throughout the game.
Real Madrid executes a winning digital game plan.
Real Madrid scores big, engaging fans with iconic, personalized experiences on and off the field.
The PGA TOUR boosts cross-platform fan engagement by 22%.
The PGA TOUR uses Adobe's enterprise solutions to personalize content, deepen fan engagement, and boost digital interactions across platforms — all powered by real-time customer insights.
See what Adobe can do when we’re on your team.
*Major League Baseball trademarks and copyrights are used with permission of Major League Baseball. Visit MLB.com.
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Boost fan engagement with personalized experiences.
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CardDescription
Adobe’s AI-powered products help sports organizations deliver real-time, relevant messages to optimize fan experiences across channels.
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2025-11-25
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caas:content-type/guide
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