PERSONALIZATION AT SCALE FOR MEDIA, ENTERTAINMENT, AND TELECOM
It pays to personalize in the media, entertainment, and telecom industries.
Personalization at Scale: Media, Entertainment, and Telecom Industry Spotlight explores the challenges — and payoffs — motivating media, entertainment, and telecom (MET) firms to accelerate the adoption of personalization programs. Learn more in this Adobe-commissioned Forrester Consulting research study.
For MET firms, the time is now to consistently deliver personalized customer experiences.
Forrester’s research delivers key findings into personalization efforts, such as how:
- Most customers want to be delighted by personalized experiences, yet only 18% of B2C customers said MET firms are meeting their expectations.
- From an internal perspective, MET personalization programs are exceeding expectations by 72% across customer lifetime value, cost savings, and revenue.
- Relative to other industries, MET firms are excelling in areas including advanced data, content, and omnichannel orchestration.
Want more than just industry trends? Get the 2022 Personalization at Scale study.
Uncover the trends driving personalized experiences in 2022 — and how you can stay one step ahead.