Report
Market trends and AI’s role in changing customer behaviors.
Discover what’s trending in digital right now, including how AI and personalization are reshaping consumer behavior and what business leaders are focusing on next.
Report
Discover what’s trending in digital right now, including how AI and personalization are reshaping consumer behavior and what business leaders are focusing on next.
Check out the latest Adobe Digital Insights – Market Trends report and discover what the data reveals about real-time consumer behavior and the shifting market. You’ll also learn:
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AI shoppers convert 40% better as Prime Day hits $26.4B.
U.S. shoppers spent a record $26.4 billion during the 2026 Prime Day event, up 9.3% YoY, Adobe reports, with mobile and AI driving growth.
U.S. Prime Day 2026 forecast $26.3B and growing.
Adobe Digital Insights forecasts $26.3B in 2026 U.S. Prime Day spend, with June online growth hitting 23% YoY.
AI is reshaping travel discovery.
Learn how AI-powered travelers and shoppers are reshaping discovery, engagement and conversion across digital experiences.