Forrester’s paper on the AI business value gap.

AI has made it easier than ever to create content, but more output doesn't automatically create more value. As organizations scale AI adoption, many business teams are grappling with disconnected tools, content overload, and limited visibility into insights and outputs that are difficult to validate or trust.

Forrester Consulting’s More Content, Less Control: How AI Is Rewriting the Rules of the Digital Workplace paper, commissioned by Adobe, surveyed 529 global business and AI decision-makers. The findings reveal:

• 57% of respondents say they have too many fragmented tools for AI-enabled document and content creation tasks.

• Only 44% of employees can glean insights from the content they create, and 65% of decision-makers say that 26% to 75% of their content is “content waste”.

• 78% of surveyed AI decision-makers say their organization already has generative or predictive AI in production, yet nearly half of all operational processes remain manual.

The paper explores how organizations can close the gap between the promise and reality of AI and build secure, AI-powered workspaces that connect content, collaboration, and governance.

Download the full paper to learn how business professionals can move from information to action faster, maximizing the value of their AI investments.

https://business.adobe.com/assets/pdfs/resources/reports/2026-forrester-thought-leadership-paper-on-ai-in-the-workplace/forrester-thought-leadership-paper-on-ai-in-the-workplace-june-2026.pdf

https://main--bacom--adobecom.aem.live/fragments/resources/cards/thank-you-collections/generative-ai