Every modern marketer knows that today’s consumers expect the right content in the right place at the right time. Yet, how does that translate in practical terms? To find out, we surveyed 5,860 consumers and 2,005 marketers in five countries.
Read the comprehensive Adobe 2020 Content Management Report Why Digital Needs to Get Physical and learn what consumers and marketers said about:
- How people consume content
- Which channels have the most influence on brand engagement and purchase decisions
- Consumers’ and marketers’ biggest content challenges
- Where consumers and marketers stand on personalization
- How shoppable content can increase conversions
- The role of emerging media in immersive experiences