Report

Adobe named a Leader in multichannel marketing hubs.

Discover how Adobe brings together real-time profiles, journeys, and analytics to deliver personalized multichannel experiences.

Adobe has been named a Leader in the 2025 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs. We believe this recognition reflects our long-term vision for helping brands move beyond siloed experiences to deliver connected, customer-centric engagement in real time.

By combining Adobe Journey Optimizer with Adobe Real-Time CDP and Adobe Customer Journey Analytics, marketers can create unified profiles, orchestrate multichannel journeys, and optimize personalized campaigns with confidence.

To us, Adobe's leadership position highlights strengths in several key areas:

  • Unified, real-time data management, journey orchestration, and analytics.
  • Scalable orchestration architecture for both real-time and batch campaigns as well as journeys.
  • Activating data directly from data warehouses.
  • AI-driven decisioning for next best action and real-time personalization.
  • A robust global ecosystem and targeted initiatives to help customers adopt best practices and maximize value.

Please share your contact information to get the report.


00_config/marketo_form_setup_rules.js - 20251117T121800



30_privacy/privacy_validation_rules.js - 20251001T195718



20_template_manager/template_rules.js - 20251124T120556



90_build/global.js - 20251125T141902



98_progressive/progressive_controller.js - 20251125T145148



90_build/marketo_form_setup_process.js - 20251125T133842



90_build/rendering_review.js - 20251125T142522


hidden-locale
msg-error
This field is required..
setup-translations

en_us language strings English


name
company
mktodemandbaseIndustry = none
FIELD_RULE KEEP
mktoFormsFunctionalArea = ECOMMERCE|IT_ENTERPRISE_CLOUD_APPLICATIONS|IT_OPERATIONS_GENERAL|IT_SECURITY|MARKETING_ADVERTISING|MARKETING_AUTOMATION_OPS|MARKETING_CONTENT_MARKETING|MARKETING_DIGITAL|MARKETING_EMAIL_MARKETING|MARKETING_GENERAL|OTHER
FIELD_RULE KEEP
mktoFormsJobTitle = ANALYST|INDIVIDUAL_CONTRIBUTOR|SENIOR_MANAGER|SENIOR_DIRECTOR|SENIOR_VP|CXO_EVP|OTHER
FIELD_RULE KEEP
mktoFormsPrimaryProductInterest = none
FIELD_RULE KEEP
mktoFormsCompanyType = none
FIELD_RULE KEEP

30_privacy/privacy_validation_process.js - 20250929T200801


hidden-fieldprefs

40_field_management/field_preferences.js - 20250929T205629



50_analytics/adobe_analytics.js - Adobe Analytics 20251117T194631



40_field_management/category_filters.js - Category Filters 20250918T125252


Required
By supplying my contact information, I authorize the Adobe family of companies to contact me with personalized communications about Adobe's products and services. See our Privacy Policy for more details or to opt-out at any time.
The Adobe family of companies would like to bring you great content like this and keep you informed with personalized communications about Adobe’s products and services via email and telephone. By submitting this form, you agree to receive these communications at the email address and phone numbers you provided. See our Privacy Policy for more details or to opt-out at any time.
Optional Communications from Adobe
The Adobe family of companies may keep me informed with personalized emails about products and services. See our Privacy Policy for more details or to opt-out at any time.
The Adobe family of companies would like to keep you informed with personalized communications about products and services, which may include contacting you via email and telephone. See our Privacy Policy for more details. Please contact me via:
By registering for this event, I agree the Adobe family of companies may share my contact information with __mktoCoPartnerName__ for the purposes of contacting me regarding this event and/or to promote their products, services, and future events. I understand that I can unsubscribe at any time.
The Adobe Family of Companies would like to use your information to keep you up to date with personalized communications about products, services, and events.

See our Privacy Policy for more details or to opt-out at any time.
The Adobe Family of Companies may keep me informed with personalized emails about __mktoOPContentSubscriptionName__. See our Privacy Policy for more details or to opt-out at any time.
hidden-fields
setup-Field Order

General Form Translations



90_build/cleaning_validation.js - Cleaning and Validation 20251001T201149



Partner



Template Manager Module v0.5b



Demandbase Module Config.



Demandbase Module Value Mapping.



60_enrichment/demandbase_processing.js 20251117T205007



Form Dynamics


style
xl-spacing, two-up, resource-form
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
style
no spacing

Magic Quadrant for Multichannel Marketing Hubs

Read the report

style
hide block, form success
background
#F5F5F5

Content as a Service v3 - ajo - Tuesday, July 15, 2025 at 16:00

See all resources
cardTitle
Gartner® names Adobe a Leader in multichannel marketing hubs.
CardDescription
Adobe is recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs for our Completeness of Vision and Ability to Execute.
cardDate
2025-09-25
cardImage
primaryTag
caas:content-type/report
Tags
caas:content-type/report, caas:products/adobe-journey-optimizer, caas:topic/analyst-report