REPORT

Adobe is a Leader in customer analytics.

Discover why Adobe is a strong fit for organizations with significant martech investment and a content-driven personalization strategy.

Adobe has been named a Leader in The Forrester Wave™: Customer Analytics Technologies, Q2 2026 report.

We believe this recognition reflects Adobe's commitment to enterprise-scale profile unification, real-time journey analytics, and AI-powered decisioning. Adobe Experience Platform and Adobe Customer Journey Analytics were evaluated for their ability to consolidate customer data, generate actionable insights, and drive personalization at the moment of decision.

Read the report to find out more.

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Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. This report is part of a broader collection of Forrester resources, including interactive models, frameworks, tools, data, and access to analyst guidance. For more information, read about Forrester’s objectivity here.