Reports and Research

AI maturity in the public sector.

Discover the five operating model decisions that turn public sector AI initiatives into measurable value.

Move Telecom AI into repeatable execution.

See five actions telecommunications leaders can take to strengthen ownership, measurement, collaboration, learning, and adoption.

IDC MarketScape: Worldwide Agentic Marketing for B2C Enterprises 2026 Vendor Assessment.

Adobe recognized as a Leader in IDC MarketScape: Worldwide Agentic Marketing for B2C Enterprises, 2026.

AI readiness in financial services: Key findings.

Learn the five operating model decisions that help organizations garner measurable outcomes from AI initiatives.

HR is setting the pace on AI in documents.

HR teams save 16.7 hours a week with AI. See how they use it for onboarding, policies, and performance feedback.

Learn how sales teams use AI to prepare for the customer.

78% of sales teams use AI to personalize communications. Learn how they use it to review contracts and build pitch decks.

Adobe recognized as a Leader in Gartner® Magic Quadrant™.

Learn why Adobe is named a Leader in the 2026 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs report.

2026 AI and digital trends in high tech.

Understand what high-tech organizations must do to turn AI maturity into measurable go-to-market impact and agentic B2B customer engagement.

Adobe is named a Leader in 2026 Gartner® Magic Quadrant™.

Learn why Adobe is recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms.