REPORT
Adobe is a Leader in the Gartner® Magic Quadrant™.
Discover how Adobe helps enterprises analyze B2B customer journeys and orchestrate data-driven targeted campaigns across channels.
Adobe has been named a Leader in 2026 Gartner® Magic Quadrant™ for Customer Journey Analytics and Orchestration.
We believe this recognition reflects Adobe’s commitment to enabling enterprise B2B and B2C journeys with cross-channel campaign management while helping email-focused teams scale through a reliable, enterprise-grade email solution.
Our solutions add value to enterprises with:
- Capabilities that unify data across channels and devices to deliver actionable customer-level insights for building better experiences.
- Seamless team collaboration that provides visibility into buying groups and helps with targeted engagement through personalized, AI-powered content that drives demand.
- Real-time orchestration of customer journeys across email, web, app, mobile, and in-person to ensure meaningful engagement across the entire lifecycle.
Gartner and Magic Quadrant are trademarks of Gartner, Inc. and/or its affiliates. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Adobe.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Magic Quadrant for Customer Journey Analytics & Orchestration
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