REPORT

Adobe is a Leader in the Gartner® Magic Quadrant™.

Discover how Adobe helps enterprises analyze B2B customer journeys and orchestrate data-driven targeted campaigns across channels.

Adobe has been named a Leader in 2026 Gartner® Magic Quadrant™ for Customer Journey Analytics and Orchestration.

We believe this recognition reflects Adobe’s commitment to enabling enterprise B2B and B2C journeys with cross-channel campaign management while helping email-focused teams scale through a reliable, enterprise-grade email solution.

Our solutions add value to enterprises with:

Capabilities that unify data across channels and devices to deliver actionable customer-level insights for building better experiences.
Seamless team collaboration that provides visibility into buying groups and helps with targeted engagement through personalized, AI-powered content that drives demand.
Real-time orchestration of customer journeys across email, web, app, mobile, and in-person to ensure meaningful engagement across the entire lifecycle.

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Gartner and Magic Quadrant are trademarks of Gartner, Inc. and/or its affiliates. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Adobe.

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