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Report
Adobe named a Leader in Connected TV Advertising Platforms

Adobe is proud to be recognized as a Leader in the IDC MarketScape: Worldwide Connected TV Advertising Platforms 2025 Vendor Assessment. We believe this recognition reinforces our position as a leader in performance CTV for digital brands.
Read this excerpt to learn more about:
- Adobe Advertising’s deep insights into CTV’s impact on other channels
- How it delivers CPA and ROAS optimization powered by on-site data
- Why advanced connections to Adobe Experience Cloud drive results
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