Adobe named a Leader in Connected TV Advertising Platforms

Adobe is proud to be recognized as a Leader in the IDC MarketScape: Worldwide Connected TV Advertising Platforms 2025 Vendor Assessment. We believe this recognition reinforces our position as a leader in performance CTV for digital brands.

Read this excerpt to learn more about:

Adobe Advertising’s deep insights into CTV’s impact on other channels
How it delivers CPA and ROAS optimization powered by on-site data
Why advanced connections to Adobe Experience Cloud drive results

Marketo Configurator Friday, May 16, 2025 at 08:53

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IDC MarketScape: Worldwide Connected TV Advertising Platforms 2025 Vendor Assessment

https://business.adobe.com/content/dam/dx/us/en/resources/reports/idc-marketscape-connected-tv-advertising-platforms-2025/idc-marketscape-worldwide-connected-tv-advertising-platforms-2025-vendor-assessment.pdf

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Adobe Advertising named a leader in Connected TV.

CardDescription

Get insights from IDC about why Adobe Advertising delivers exceptional performance CTV capabilities for advertisers.

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2025-05-21

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