Report
Learn why Adobe is a Leader in Worldwide Retail Customer Data Platform Software Providers.
Discover how Adobe helps retailers unify data, activate audiences, and deliver privacy-first personalization at scale.
We believe Adobe’s recognition as a Leader in the IDC MarketScape: Worldwide Retail Customer Data Platform Software Providers 2025 Vendor Assessment reflects the strength of our retail data platform.
- Unified, real-time profiles
Create a single, accurate view of every customer by unifying identities across channels — the foundation for consistent personalization at scale. - Warehouse-native audiences
Build and activate audiences directly from your data warehouse, without data movement. Launch campaigns faster, minimize ingestion, and reduce data duplication. - AI insights
Spot anomalies in behavior with real-time alerts. Optimize segments and adjust campaigns instantly to capture growth opportunities. - Privacy-first collaboration
Enable secure, governed data sharing with partners and publishers across zero-, first-, and third-party sources while maintaining trust.
Adobe extends these capabilities to support account-based journeys, buying group engagement, and trusted retailer–supplier collaboration.
