REPORT

The state of marketing automation in the age of AI

  • Workday accelerates creative workflows with AI.

    Workday modernizes creative workflows and empowers teams with Adobe Express and Firefly.

  • Adobe named a Leader in B2B revenue marketing platforms.

    Explore The Forrester Wave™: Revenue Marketing Platforms For B2B, Q1 2026 to learn how Adobe supports complex B2B journeys and buying group engagement.

  • RMIT uses AI-powered insights to drive enrollment.

    How RMIT University incorporates a first-party data approach and agentic AI tools to understand and influence student enrollment journeys.