PERSONALIZATION AT SCALE STUDY

Personalization at scale in the retail industry.

Personalization at Scale: Retail Industry Spotlight explores the challenges — and payoffs — motivating retail businesses to accelerate the adoption of personalization programs. Learn more in this Adobe-commissioned Forrester Consulting research study.

Personalization efforts are paying off for retailers, but customer experience demands remain high.

Forrester’s research delivers key findings for retailers, including:

  • Meeting high customer expectations remains challenging, with just 18% of B2C consumers saying retail companies meet their experience needs.
  • Despite challenges, personalization at scale is proving its worth, helping retailers exceed targets across revenue (68%), conversions (68%), and customer experience (63%).
  • To achieve experience excellence, retailers must focus on developing personalization across data, content, and omnichannel orchestration.

Want more than just retail trends? Get the 2022 Personalization at Scale study.

Uncover the trends driving personalized experiences in 2022 — and how you can stay one step ahead.