GUIDE

From CRM to CXM. How high tech can evolve B2B marketing

https://business.adobe.com/content/dam/dx/us/en/resources/sdk/from-crm-to-cxm-how-high-tech-can-evolve-b2b-marketing/from-crm-to-cxm-how-high-tech-can-evolve-b2b-marketing.pdf

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Title
Evolve from a CRM-centric strategy.
cardDate
2023-07-19
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CardDescription
Knowing and understanding your individual lead isn’t enough. A CXM strategy offers insights into understanding the larger account and opportunity in context by enabling tech companies to know each individual’s role within a buying group
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caas:content-type/guide, caas:products/adobe-real-time-cdp, caas:industry/high-tech