CASE STUDY

Customer Zero Case Study: How Adobe Built A Marketing Learning System For AI-Driven Buying Behavior

https://main--da-bacom--adobecom.aem.page/assets/resources/sdk/marketing-learning-system-for-ai/customer-zero-case-study-how-adobe-built-a-marketing-learning-system-for-aidriven-buying-behavior.pdf

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Title

Reengineer marketing for AI-driven
buyer discovery.

cardDate

2026-08-17

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CardDescription

Explore the Forrester customer zero case study to learn how Adobe redesigned its marketing operating model around governance, measurement, and human oversight.

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caas:content-type/report