REPORT

State of Customer Experience in Automotive in an AI-Driven World

  • Winning automotive visibility in AI-powered search.

    As algorithms guide customer choices, the brands that surface first will win. Learn what influences that visibility across the journey.

  • Fueling storytelling at enterprise scale.

    Ford Motor Company transforms its content supply chain with Adobe to drive engagement through storytelling.

  • General Motors pioneers new ways to fuel zero-friction experiences.

    General Motors won “The Catalyst” award at the 2025 Adobe Experience Maker Awards for revolutionizing customer experiences with Adobe Real-Time CDP. Learn more about GM’s global …

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