State of Customer Experience in High Tech B2B in an AI-Driven World

AI readiness in high-tech.

Uncover how high-tech marketers are using AI and the decisions leaders in AI transformation take to scale success across teams.

The mindset shift guiding HP's marketing playbook.

HP's Horacio Miranda explains why teams need to “storm” before they transform, and what that means for AI's role in marketing.

AI agents are reshaping the CMO’s job.

Lenovo's CMO explains why marketing to AI agents is now core to the job, and where human judgment still leads.