Adobe 2025 State of Customer Experience — Media & Entertainment

REPORT

State of Customer Experience in Media & Entertainment in an AI-Driven World

  • VML turns campaigns into connected systems.

    VML examines what agentic AI means for marketing journeys and campaigns.

  • Brand leaders share how they connect with humans and AI.

    Marketing visionaries reveal how they use Adobe AI solutions to connect with people and machines.

  • Brands unlock creativity and efficiency with AI.

    Explore how brands use Adobe Firefly’s generative AI to boost creativity, transform workflows, and deliver campaigns with speed and impact.

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