Adobe 2025 State of Customer Experience — Media & Entertainment

REPORT

State of Customer Experience in Media & Entertainment in an AI-Driven World

  • Walt Disney Imagineering accelerates immersive storytelling with AI.

    Walt Disney Imagineering uses Adobe Firefly Foundry to speed immersive design workflows.

  • Delivering global fan experiences at the intersection of content, data, and trust.

    Reaching a global audience the moment something happens, in the right language, on the right channel, is one of the toughest plays in modern marketing infrastructure.

  • Sling TV builds for two purchasing economies.

    Sling TV explores how AI agents are reshaping brand discovery and customer journeys.

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