Don’t simply replace products. Differentiate your business.

Adobe Target covers the key bases when it comes to experience optimization.

• A/B testing — Test different experiences against each other.
• Multivariate testing — Test variations of multiple elements on a page or app.
• Experience targeting — Target different experiences to different audiences.
• Automated personalization and auto-targeting — Show the right ranked offers or page at each visit.
• Recommendations — Recommend specific content or products to a visitor.
• On-device decisioning — Use feature flags to test and control rollouts of new features and functionality.

Achieve optimization excellence and build a scalable foundation for your experimentation and personalization needs.

• Open, flexible architecture — Cross-channel, client- and server-side hybrid deployments, and on-device decisioning all within a single instance.
• Secure performance — A global Edge network with secure, client- and server-side deployments without web page bloating or publicly exposing tests and personalization activities.
• Synchronized analytics — A full view of impact and performance on tests with enhanced analytics reporting.
• Real-time, contextual profile — Automated testing and individual personalization with a real-time, contextual profiles across channels for one-to-one personalization.

Learn more about Adobe Target