Don’t simply replace products. Differentiate your business.

Google has officially announced Google Optimize and Google Optimize 360 will no longer be available after September 30, 2023.

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According to a recent IDC report*, customers who switch to Adobe Target are making gains.

58% increase in

5% average revenue
gain per organization

6.5x ROI

6-month payback

One-stop shop for testing and personalization.

Adobe Target covers the key bases when it comes to experience optimization.

  • A/B testing — Test different experiences against each other.
  • Multivariate testing — Test variations of multiple elements on a page or app.
  • Experience targeting — Target different experiences to different audiences.
  • Automated personalization and auto-targeting — Show the right ranked offers or page at each visit.
  • Recommendations — Recommend specific content or products to a visitor.
  • On-device decisioning — Use feature flags to test and control rollouts of new features and functionality.

Achieve optimization excellence and build a scalable foundation for your experimentation and personalization needs.

  • Open, flexible architecture — Cross-channel, client- and server-side hybrid deployments, and on-device decisioning all within a single instance.
  • Secure performance — A global Edge network with secure, client- and server-side deployments without web page bloating or publicly exposing tests and personalization activities.
  • Synchronized analytics — A full view of impact and performance on tests with enhanced analytics reporting.
  • Real-time, contextual profile — Automated testing and individual personalization with a real-time, contextual profiles across channels for one-to-one personalization.

Learn more about Adobe Target


Forrester names Adobe a Leader

Read The Forrester Wave™: Digital Intelligence Platforms 2022 report to learn how Adobe Real-Time CDP, Adobe Target, and Adobe Analytics seamlessly integrate to elevate experience optimization.

Read the report

Reach for more than a replacement. Switch to Adobe Target.

Interested in accelerating your optimization program with Adobe Target? Submit details for a limited time offer and special promo for customers switching from Google Optimize.

Marketo Configurator Monday, December 4, 2023 at 13:23
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*The Business Value of Adobe Target IDC Report – 2022