Air India drives 31% revenue growth with Adobe real-time personalization

VIDEO

Air India personalizes travel experiences with Adobe.

Within six months of going live with Adobe, Air India saw a 55% increase in flight and booking orders and a 31% boost in revenue. By consolidating customer data in Adobe Real-Time CDP and activating it across channels, the airline delivered personalized offers at scale—improving engagement and accelerating results. In this video, Dr. Satya Ramaswamy shares how Air India’s Digital and Technology Team partnered with Adobe to transform the travel experience, streamline campaign creation, and earn the 2025 Adobe Experience Maker of the Year Award.

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Title
Air India drives 31% revenue growth with Adobe real-time personalization.
cardDate
2025-05-27
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CardDescription
Learn how Air India used Adobe Real-Time CDP to deliver personalized offers, drive 31% revenue growth, and win the 2025 Adobe Experience Maker of the Year Award.
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caas:content-type/demos-and-videos
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caas:content-type/demos-and-videos, caas:products/adobe-real-time-cdp, caas:industry/travel-and-hospitality