Best of Adobe on AI in 2025

Lindsay Morris

Principal, Content Strategist

Adobe

As a strategic storyteller, Lindsay partners with enterprise leaders and customers to shape the narrative of AI transformation. Her work spotlights how organizations are unlocking new value through Adobe’s Generative AI-first applications—turning vision into tangible business outcomes. With a marketer’s perspective and a customer-first mindset, she crafts stories that elevate brand impact, drive adoption, and inspire others to imagine what’s next.

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Stephan Pretorius

Global Chief Technology Officer

WPP

Stephan Pretorius has more than 20 years' experience in marketing and advertising technology and is passionate about helping brands develop the ever-evolving capabilities necessary to deliver groundbreaking customer engagement strategies.'' Stephan joined WPP as its first Chief Technology Officer in October 2018 and is responsible for the company's technology vision and strategy, and for managing its relationship with key technology partners such as Google, Adobe, Salesforce, Microsoft, IBM and Facebook.'' From 2016-2018, Stephan acted first as Chief Technology Officer and then UK Group CEO at Wunderman where he integrated the group's agency and technology offerings to create one of the UK's largest digital agencies with more than 2,000 specialist staff across commerce, marketing technology, consulting and CRM. Earlier in his career, Stephan recognized the potential of technology-enabled marketing to radically influence the way brands engage with consumers. In 1999, he founded Acceleration, the leading marketing technology consultancy. Acceleration joined WPP in 2012 and became a division of Wunderman in 2016.'' A native of South Africa, Stephan holds a Master's degree in Media & Telecommunications Law from Columbia Law School.

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Toni Vanwinkle

Vice President, Digital Employee Experience

Adobe

As Vice President of the Digital Employee Experience team at Adobe, Toni is a distinguished leader in digital transformation, with extensive experience in strategy development, program execution, and organizational change management. She has been honored as Digital Workplace Leader of the Year, received the CIO100 award, and was recognized as one of the Top 50 Women Leaders of San Francisco by Women We Admire. Toni frequently shares her insights at professional conferences and podcasts, emphasizing the human factor in business success and the importance of empowering employees to be productive from anywhere. Beyond her professional role, Toni is committed to mentoring and community service. She served as the San Jose Council Leader, fostering connections among Adobe employees and the local community. Toni has also served on the boards of several non-profit organizations, including the American Leadership Forum, SV Creates, and currently, the Silicon Valley Leadership Group. A lifelong learner, she is an American Leadership Forum Senior Fellow and literally fought to earn her Black Belt in Taekwondo.

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Anjul Bhambhri

Senior Vice President, Adobe Experience Cloud

Adobe

As Senior Vice President of Adobe Experience Cloud, Anjul leads the Experience Cloud engineering organization, which is focused on powering digital businesses in both B2B and B2C. Anjul brings over thirty years of experience in enterprise software development, with a focus on data, databases, analytics, and SaaS. She has launched technology ventures within mature companies and has a distinguished record of growing ideas into global organizations with significant revenue streams. After joining Adobe in 2016, Anjul spearheaded the product strategy and engineering for Adobe Experience Platform (AEP), the industry's first purpose-built customer experience management platform, enabling personalized customer experiences in real-time at scale. Anjul has led the AEP team from strategy and ideation to a high-growth initiative, becoming the backbone across M&E, Retail, T&H, FSI, and Healthcare enterprises. This innovation includes the launch of Real-Time Customer Data Platform (RTCDP), Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA). She also leads Adobe's world-class marketing automation, experimentation, and optimization solutions - Marketo, Campaign, and Target. She has pioneered the integration of GenAI technologies across AEP, applications, and engineering operations. This involved making strategic shifts from traditional architectures to AI Native frameworks accelerating GenAI first applications to market, helping brands orchestrate customer experiences. Anjul holds a Bachelor's in Electrical Engineering from the University of Delhi.

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Emily McReynolds

Global AI Strategy, Digital Strategy Group

Adobe

Emily McReynolds is Head of Global AI Strategy at Adobe focusing on enterprise AI adoption. She has over 15 years of experience in data governance, machine learning & AI across technical research and industry, including Microsoft and Meta. Having deployed AI at multiple companies, she understands the challenges an organization encounters in rolling out AI. Emily provides guidance on AI implementation through frameworks such as The AI Inflection Point: How to adopt AI in your organization. Emily started coding in HTML and taught people to use computers back when we used floppy disks.

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Hannah Elsakr

Vice President, New GenAI Business Ventures

Adobe

Hannah Elsakr is the Global Head of New Business Ventures and Founder of Firefly (Generative AI) for Enterprise at Adobe. She recently launched Firefly for Enterprise, which includes Firefly Services, Custom Models, and Firefly Creative Production. Previously, she led Corporate Development and served as Chief of Staff to Adobe CEO Shantanu Narayen. Hannah holds degrees from MIT and Harvard Business School and was named a 2023 “Woman of Influence” by the Silicon Valley Business Journal.

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