ADOBE DIGITAL LEADERS WEBINAR

GenAI and Marketing in the Enterprise

Length: 58 mins

Generative AI is revolutionizing the way marketers and creatives approach their work, offering an exciting new toolkit full of possibilities. While many organizations are eager to integrate this powerful technology into their marketing strategies, the true value of Generative AI lies in how teams collaborate and design workflows to amplify both their creativity and efficiency. By building strong connections and seamless process between creatives and marketers, teams can harness the full potential of Generative AI.

Learn how Adobe has championed this collaboration between creative and marketing teams to dramatically increase content velocity and unlock creative insights by leveraging our newest Generative AI technology.

In this webinar, you will gain an understanding of

  • The latest features in Adobe GenStudio for Performance Marketing
  • The promise of Firefly GenAI models to help enterprises keep up with content demands from marketing teams
  • How to supercharge creative teams and empower marketers through increased collaboration
  • Real-life examples utilizing Adobe GenStudio for Performance Marketing to drive value
Marketo Configurator Friday, February 21, 2025 at 10:07
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https://video.tv.adobe.com/v/3444920?end=nothing&learn=on&captions=eng

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Event speakers

Varun Parmar

General Manager, GenStudio & Firefly Enterprise, Adobe

Varun Parmar is the General Manager of Adobe GenStudio & Firefly Enterprise. He has a background of leading global teams at Miro and was formerly Chief Product Officer at Box, where he contributed to enterprise content management. He also co-founded a document collaboration start-up acquired by Box. He has held senior roles at Dell EMC and spent six years at Adobe earlier in his career, focusing on corporate strategy and product management for Adobe Acrobat and Document Cloud. Varun graduated from MIT with a joint master’s degree in business and engineering.
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Lindsay Morris

Senior Content Strategist, Adobe

Lindsay Morris is a Senior Content Strategist at Adobe, specializing in helping customers unlock the integrated value of Adobe's Generative AI-first applications. With a focus on driving impactful customer outcomes, she leads high-level engagements, fosters value realization through strategic partnerships, and champions product innovation. Her approach is rooted in a customer-first mindset, ensuring that every initiative aligns with client needs and supports long-term success.
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Pat Brown

VP, Growth Marketing & Insights, Adobe

Patrick Brown is the vice president of growth marketing and insights at Adobe. He focuses on driving sustainable global growth through acquisition and engagement marketing motions. His responsibilities include leading a global media operation across B2C and B2B segments, a marketing performance analytics practice, a marketing planning and ROI function, and a marketing engineering practice.
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cardTitle
GenAI and Marketing in the Enterprise
CardDescription
Learn how Adobe has championed this collaboration between creative and marketing teams to dramatically increase content velocity and unlock creative insights by leveraging our newest Generative AI technology.
cardDate
2025-02-21
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caas:content-type/webinar, caas:products/genstudio